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Published byFay McCoy Modified over 9 years ago
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Thank you to our Sponsors A note to thank you and your company for your participation in Red Eye Radio’s lobby booth at the Mid America Trucking Show with this year’s guests; Randy Travis, Blackberry Smoke, Canaan Smith, Miss Willie Brown, and Rachele Lynae. The following pages provide a recap of the media, merchandising and promotion you received as a major sponsor of this event. Please pass this information around to show what your sponsorship provided to such a large number of truckers and fleets. We look forward to working with you throughout the year and into the new year! Sincerely, Mindy Baker JoAnn Calhoun Danielle Tillman Marketing Director Account Manager Marketing Manager Eric Harley & Gary McNamara Hosts
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Red Eye Radio’s Pre Press Release was Emailed to all the major publications
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Show management sent an e-blast promoting daily activities at the show that included Red Eye Radio’s Fleet Party
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This script promoting this event aired 200 times over 5 weeks
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This print ad ran in all major publications and the Show Directory
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Friday Show Daily
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Saturday Show Daily
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16 Easel Signs were placed throughout the lobbies of the show and 2,000 Flyers were distributed on the lobby registration tables Easel Sign Flyer
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Sponsor logos were prominent in the Booth, Shuttle Signs, and on the VIP invitation
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Canaan Smith & Miss Willie Brown signed autographs & performed Thursday in the RER & Western Star Booths
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Randy Travis & Blackberry Smoke signed autographs from the RER & Western Star booth Friday
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Rachele Lynae signed autographs and performed on Saturday in the RER & Western Star Booths
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This invitation was emailed to pre-registered exhibitors and fleets prior to the show
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The VIP Party on Thursday night included food, drinks, and a live performance by Miss Willie Brown
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Throughout the show MTRN recorded interviews providing its audience information on products and services launching in the industry
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Red Eye Radio’s Post Press Release was Emailed to all the major publications.
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