1. Hey Neighbor! (www.heyneighbor.com)www.heyneighbor.com Hey Neighbor! (www.heyneighbor.com)www.heyneighbor.com BK FarmyardsHey Neighbor! URL S: The URL is clear, logical and intuitive because it is the same as the organization’s (BK Farmyards) name. It is human-readable. O: Could allow users to create a customized URL for their profile. W: The term "BK" might not be known to all as Brooklyn. It could mean Burger King or other things. T: The URL is simple, direct and to the point. It references what the site is meant to do, which is to get in contact with your neighbor to ask for something. Home Page Design S: The font is nice and visually pleasing to the eye; the graphics are big, and the images draw in your eye and call attention to themselves. O: In our opinion, green and blue aren't the best choices for a neighborly site. W: Inconsistency in image quality, color, fonts, symmetry; main navigation is at bottom; no priority to labeling; relevance is not hierarchical; labels’ size is meaningless; random choice of labels; main right label navigates away from site– no clear link destination; need more relevant info; no clear link destinations in general. T: Very usable; aesthetically pleasing; playful. Communicates goals of site well. Gives examples of what the site is used for, i.e. asking favors, sharing/buying/selling, etc. Immediately encourages creating a profile. Broken down into 3 sections; not too text heavy but communicates well. Home Page Content PageInterior Page

2. 2 Interior Page Design S: Logo and color schemes match the home page. The blog format gives it a more manageable look and feel. The content of most of the images coordinates and is related to the corresponding text content. O: Once you sign up as a member, since the site is all about interacting with neighbors, there should be a bigger sense of community. The neighbors tab should be more pronounced. Everything is very clear and straightforward; no real design issues. W: IP opens as another tab/window, indicating to users that they are no longer on the BK Farmyards site. There is no organization as to how the information is arranged. Inconsistent labeling and design. Multiple pages on identical or similar content (Example: 'About Us' : http://www.bkfarmyards.com/aboutus/aboutus.html and http://bkfarmyards.blogspot.com/p/about-bk-farmyards.html - these two pages are functioning as two separate sub-sites with huge overlaps in information.) Links are not linked properly (Example: 'farmyards' is linked to http://challenge.bfi.org/ideaindex). Doesn't say when it was last updated. T: Few (only 5) main navigational tabs, which makes the goals of the site clear. Favors, neighbors and profile. The "ask a favor" box and map are the center of the site and encourages participation, interaction. Very clear, uncluttered home page. Search Functionality S: There is no search functionality whatsoever. O: You can post to ask for a favor but you can't simply search for an item—for example, you need a hammer, but you can't simply search through your neighbors’ profiles for the availability of a hammer. W: Search box in upper left is not labeled 'search'. No advanced search option. Can only search blog posts, not full content. On http://bkfarmyards.blogspot.com, the search does not work. On http://www.bkfarmyards.com there is no search option. T: You can search for neighbors by name and within a specific neighborhood. Features Offered S: There are several features offered, including Subscribe to newsletter, a donate option via PayPal, connecting via online network (like Facebook on the blog site), a Google calendar for events on the blog site, and a map of Urban Farm Network under the BK Farmyards left hand vertical navigation. O: A search function should be added to look for people who own certain items that they are willing to lend out. W: The Donate Here link on the blog site links back to the home page instead of directly to the PayPal donation page. The Subscribe To Our Newsletter option on the home page is fairly simple to use, but on bkfarmyards.com the Newsletter is posted, whereas on the blog you need to click on Join our Mailing List. T: You can search for neighbors by name and within a specific neighborhood; you can invite neighbors. You can trust or "untrust" certain neighbors who you've had interactions with; you can create a neighborhood profile; you can expand and shrink your neighborhood area via a visual map. You can "ask a favor or post an announcement" and under this is a feed for these posts. Tutorial video is available.

3. 3 Navigation S: There is a variety of content navigation options offering multiple pathways of getting to the same place. O: Not really any contextual navigation; no breadcrumb trails. W: Overlap in content between primary horizontal nav and vertical secondary nav (e.g. Apprenticeships/Volunteer Opportunities). Unclear relationship between primary and secondary. The home page navigations are poorly located, labels are not clear and most are linked to external sites. On the blog site, the navigations are listed both on the top tabs and left side menu. On bkfarmyards.com the navigations are on side menu. Use of abbreviation (CSA). Labels are not clear. T: Few (only 5) main navigational tabs, which makes the goals of the site clear. The site is not too deep so the navigation works. The labels are clear. Interaction Design S: There is very limited interaction design, if any. O: Maybe having a map that when moused over would show neighbors’ location and a small list of skills. It has something like this already but not as nicely designed. W: Interaction is all over the place, easily confusing users. Some links on the right side (e.g. Join our mailing list) look like they should be clickable but aren't. T: You can interact with neighbors via a wall or a private message. You can post on the neighborhood wall. You can also "Trust" or "untrust" neighbors you've had interactions with. Visual Design S: The content of the images on the site correspond with and are relevant to the content themes of the site. O: A splash of bright color could make the site look more lively. W: Visuals are all over the place and in varied formats, which add to the site’s disorganization. Different colors between headings and clickable subheadings on the left menu would help. Clunky design overall, non-linear text, no consistent color palette, flawed formatting. T: the little cartoon that accompanies a lot of the visuals is cute and playful, makes the site inviting and happy. It's a very clean and clear design, not jumbled with too many options. Social Networking S: Utilizes social media by placing social media icons on the pages in order to promote the organization. O: When you create a post it would be helpful to have an option linking the post to Facebook/Twitter as well. There is no linking to social media once you are inside and signed in. W: The social media links are buried on the pages and thus get lost in the disorganization. T: On the initial page there is a running twitter feed on the bottom and a link to "like" Hey Neighbor on FB; within neighbor profiles you can "find" people on other social networks like Facebook and Twitter.