1. mark a. greenfield

2. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

4. The lens through which you view the world Paradigms

5. two important paradigm shifts

6. Dialogue, not Monologue

7. Defining Social Media

8. Social Media spaces on the internet where people came to exchange content

9. digital is a strategic asset, not a cost center

10. mark a. greenfield Herding Cats digital governance in higher education

11. Most colleges address web quality by redesigning their site or investing in infrastructure when the real problem lies in the management practices.

12. colleges and universities as “organized anarchies”

16. the two things that get the attention of senior management

22. To safeguard brand reputation, protect information and intellectual property, and mitigate legal actions, organizations need to be more proactive about managing social media risk.

23. the.edu lifecycle

25. Habit One: Be Proactive

26. be a social media evangelist

27. crisis planning

31. Habit Two: Begin With the End in Mind

32. if you don’t know where you’re going you might not like where you end up

33. if you don’t know where you are going you might not like where you end up

34. know what problem you are trying to solve

35. focus on the relationships not the technology

36. People Objectives Strategy Technology P.O.S.T.

37. Four Keys to Social Media Success

38. 1.Authenticity

41. Four Keys to Social Media Success 1.Authenticity 2.Transparency

43. being transparent does not mean sharing everything

44. Four Keys to Social Media Success 1.Authenticity 2.Transparency 3.Cede control

47. Four Keys to Social Media Success 1.Authenticity 2.Transparency 3.Cede control 4.Integrity

49. Habit Three: Put First Things First

50. Time Management Matrix I Not Important Important Urgent Not Urgent II IIIIV Crisis Pressing problems Deadline-driven projects, meetings, preparations Preparation Prevention Planning Values clarification Relationship building Needless interruptions Unnecessary reports Unimportant phone calls, meetings, mail Many popular activities Trivia, busywork Time wasters Some phone calls, mail “Escape activities”

51. Time Management Matrix I Not Important Important II IIIIV 25 - 30% 15% 50 - 60% 2 - 3% Urgent Not Urgent

52. Time Management Matrix I Not Important Important II IIIIV 20 - 25% 25 – 30% 65 - 80% 15% 50 – 60% Less than 1% 2 – 3% Urgent Not Urgent

53. how do you measure social media success?

55. Habit Four: Think Win/Win

56. Six Paradigms of Human Interaction Win-WinLose-Lose Win-LoseWin Lose – WinWin – No deal

57. whenever there is a loser the battle isn’t over

59. think contribute, not control

60. Social Media Research

61. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 2012 E-Expectations Social Media Percentage Facebook79% Google+19% Pinterest 6% “Check In”35%

62. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. E-Expectations Survey Twitter Usage Percentage 2009.3% 20108% 20119% 2012*25%

63. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 80% are looking for both official and unofficial content E-Expectations Survey

64. Habit Five: Seek First to Understand Then to be Understood

69. Habit Six: Synergize

71. how should large universities organize their social media efforts to achieve synergy?

72. Management and Governance

80. Journey Maps Think about the student lifecycle

81. policies and guidelines

83. Dooced "getting fired for something you've written on your website"

84. My advice to you is BE YE NOT SO STUPID

85. Common sense is not so common - Voltaire

86. if you delete a Facebook wall post have you violated someone’s 1 st amendment rights?

88. 3 Types of Policies/Guidelines 1.Social Media Policies (legal) 2.Social Media Guidelines (best practices) 3.Community Policies

89. beware of the creepy treehouse

91. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 67% say it is ok for an admissions counselor they’ve been working with to connect with them through social media 2010 E-Expectations Survey

92. Habit Seven: Sharpen the Saw

93. If I had 8 hours to chop down a tree, I’d spend 6 hours sharpening my axe. - Abraham Lincoln

98. Mobile

102. Moore’s Law transistor density on integrated circuits doubles about every two years

116. Concluding Thoughts

117. The Emotional Bank Account

120. social media needs to become part of the organizational DNA

122. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr