1. The responsibilities of the broker Formation : Offers of service are selected, registered and organised. BrokerCustomerSupplier Rendezvous : Provider publication and client search, selection and application. Closure : Transaction relationships. Recourse : Evaluation and Post-transaction responsibilities.

2. Publicity & Dissemination Transaction Management Post Transaction Management Suppliers Requirement Owner Committing Evaluating Searching & decision making CustomerBroker

3. Requirement Owner Searching & decision making demand Prospectus and advertisement needs specifications market offer offer Register of offers classification The pre-rendezvous instruments Publicity & dissemination Transaction management Suppliers An instrumental view, such as this, may be interpreted in a number of different ways according to the order in which the individual instruments are taken to be generated.

4. Suppliers Requirement Owner Searching & decision making previous demand Prospectus and advertisement market offer classification Introducing new offers: Incremental development Publicity & dissemination Transaction management In incremental product or service evolution, suppliers interpret previous demand in order to formulate new market offers. These must be registered, classified and advertised within the catalogue environment before any transactions can take place. Register of offers

5. Requirement Owner Searching & decision making Prospectus and advertisement needs market offer interesting offers classification Publicity & dissemination Transaction management In innovation led development, suppliers offer new and possibly unfamiliar products or services; interpretation by potential customers, stimulates a latent need and demand. Such developments may require the definition of new categories and classifications. Introducing new offers: Technology push Suppliers Register of offers

6. Requirement Owner Searching & decision making new demand Prospectus and advertisement needs specifications market offer classification Publicity & dissemination Transaction management In market led product development, customers may generate a demand for new products or services which are not yet available. Suppliers respond with new offers. Introducing new offers: Market pull Suppliers Register of offers

7. Requirement Owner Searching & decision making demand Prospectus and advertisement needs specifications market offer offer Register of offers classification The pre-rendezvous instruments Publicity & dissemination Transaction management Suppliers An instrumental view, such as this, may be interpreted in a number of different ways according to the order in which the individual instruments are taken to be generated.

8. Requirement Owner Searching & decision making demand Prospectus and advertisement needs specifications market offer offer Register of offers classification Publicity & dissemination Transaction management Suppliers Evaluation Postransaction management CustomerBroker