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Published byJody Miller Modified over 9 years ago
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Forecasting for Seasonal Locations
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Locations w/ Seasonal Variations Summer Resorts (Beach, Lake, Mountain) Winter Resorts (Ski Destinations) Snowbird Areas (Florida, Arizona) College Towns Other (Special Events)
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Keys to Good Seasonal Forecasting Historical Store Data (if available) Good casing data by month / season Creating a base forecasting period (census) Understanding the dynamics of population change by season Understanding where the potential is derived – Time shares, rental homes, hotels, campgrounds, daytime population
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Store Sales History January$138,255July$984,007 February$136,532August$886,226 March$163,831Sept$420,225 April$206,038October$236,773 May$396,244November$169,324 June$821,486December$226,024
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Balanced for April
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Census Base Population
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