1. C N H | K E Y C L U B | Updated by: CNH District News Editor California-Nevada-Hawaii District August 2013 Presented by: CNH Effective Communication in Publications Kelly Chan, News Editor

2. CNH | Training Topic: Effective Communications in Publications CNH Key Club District BRANDING a.k.a. Graphic Standards

3. Training Topic: Effective Communications in Publications CNH Key Club District CNH | Know, follow, and enforce the Graphic Standards Part of professionalism and represent Follow the brand guide in terms of spacing For CNH Branding purposes, we utilize the following: - Century Gothic & Goudy Old Style fonts - Solid Pencil - A header and a footer - The CNH Logo and Wordmark Tinyurl.com/KCIBrandGuide

4. CNH | Training Topic: Effective Communications in Publications CNH Key Club District ARTICLES

5. Training Topic: Effective Communications in Publications CNH Key Club District CNH | Who, What, When, Where, Why, How Examples: CyberKey & District Newsletter Less is more BEE Creative! Quotes from Kiwanis Family or members of the community present at event Poems, other forms of literature Quality > Quantity

6. CNH | Training Topic: Effective Communications in Publications CNH Key Club District VISUALS

7. Training Topic: Effective Communications in Publications CNH Key Club District CNH | What to look for when picking visuals for publications: Who, What, When, Where, Why, How If featuring service, show faces & hands Examples on the CyberKey and District Newsletter

8. CNH | Training Topic: Effective Communications in Publications CNH Key Club District LANGUAGE

9. Training Topic: Effective Communications in Publications CNH Key Club District CNH | Effective Communication in Language is: Unbiased Not focused on “You” Clear and concise Everything is situation based- it is your choice how to handle it.

10. CNH | Training Topic: Effective Communications in Publications CNH Key Club District FORMS

11. Training Topic: Effective Communications in Publications CNH Key Club District CNH | Region Ads: - refer back to all previous sections Committee Submissions: - refer back to BRANDING and LANGUAGE Both: - fewest words possible to convey message - think about what your targeted audience would want - use acronyms, anything memorable to catch the reader’s attention

12. CNH | Training Topic: Effective Communications in Publications CNH Key Club District GO FOR THE GOLD ! Questions, Comments, or Concerns?