1. Grand-Opening Plan Nanshan Jiahua School Dorothy QI

2. Menu Promotion before the Opening Promotion before the Opening Media / Special Invitation/ Direct Promotion / Weibo & Facebook Media / Special Invitation/ Direct Promotion / Weibo & Facebook Mutual Operator /Partnership Mutual Operator /Partnership Itinerary Itinerary The preparation for the Opening Night The preparation for the Opening Night First part 18:00-19:30 First part 18:00-19:30 Sect Part 19:30-20:45 Sect Part 19:30-20:45 Last part 20:50-21:00 Last part 20:50-21:00

3. A Glance at the new school

4. Media Promotion 1. Press Conference: Sept. 20, Nanshan School (2 days before opening day) 2. The Grand Opening Event (Open to Media)

5. Who Will Be There? Four Local Chinese Newspaper

6. Who Will Be There? A local English Newspaper and a Magazine

7. Who Will Be There? Shenzhen Party Shenzhen Party (Website Forum) (Website Forum) Nandu Internet Nandu Internet

8. Direct Marketing Promotion Direct Marketing Foot traffic Foot traffic Department Stores Department Stores (Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall) (Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall)

9. Special Invitation English Invitations English Invitations Chinese Invitation Chinese Invitation

10. Where To Target? Around the Nanshan School Around the Nanshan School Around the Futian School Around the Futian School District Subway Stations District Subway Stations Shenzhen University Campus Shenzhen University Campus Nanshan Science & High-tech Park Nanshan Science & High-tech Park

11. Mutual Operators Bars in COCO Park Bars in COCO Park Bars in Nanshan Bars in Nanshan

12. Come With Your Friends! Sent the Invitation by E- mail To Nearly 20,000 Existing Customers And Contacts. Sent the Invitation by E- mail To Nearly 20,000 Existing Customers And Contacts. Big Discounts! 20% OFF for You Both! Big Discounts! 20% OFF for You Both! Bigger Discount for Group Buy! Bigger Discount for Group Buy! 3 Persons---25% OFF 3 Persons---25% OFF 5 Persons---30% OFF 5 Persons---30% OFF

13. @Jiahua in Weibo Transfer the opening information to at least 5 friends and @ Jiahua Transfer the opening information to at least 5 friends and @ Jiahua You Will Get 100JHD! You Will Get 100JHD!

14. The Grand Opening Night 18:00-21:00 Sep 22th, Thursday night 18:00-21:00 Sep 22th, Thursday night Jiahua Language School ’ s second campus @ Nanshan Coastal City. Jiahua Language School ’ s second campus @ Nanshan Coastal City.

15. Delicious Food & Drink Famous Cook Mirko BBQ on the Balcony

16. Music / Pictures / Videos Project event pictures @jiahua on the wall with music Good stories of students ( Dolphin and Lisa) ( Dolphin and Lisa)

17. First part: Socilized Time (18:00-19:30) Enjoy the food, drink and BBQ Enjoy the food, drink and BBQ Chat with old friends & new friends Chat with old friends & new friends Get information from Jiahua ’ s teachers and consultants Get information from Jiahua ’ s teachers and consultants

18. Second Part: The Big Night (19:30-21:00) The famous Local Band “ Mind the Gap ” The famous Local Band “ Mind the Gap ” will bring us the Opening show! will bring us the Opening show! Here are our hosts – Eric and Gracie!! Here are our hosts – Eric and Gracie!!

19. Welcome Patrick to speech Patrick is a very experienced and popular English teacher at Jihua Patrick is a very experienced and popular English teacher at Jihua He is responsible for the English Teaching at Nanshan School He is responsible for the English Teaching at Nanshan School

20. 6 Door prize ! Tree Door Prizes for Chinese Students for Chinese Students 3rd Prize: 30 days English Free Class x4 3rd Prize: 30 days English Free Class x4 2nd Prize: 3 months English Free Class x2 2nd Prize: 3 months English Free Class x2 1st Prize: 1 year English Free Class x1 1st Prize: 1 year English Free Class x1

21. 6 Door prize ! Three Door Prizes for Foreign Students 3rd Prize: 10 hrs Free Mandarin Class x4 3rd Prize: 10 hrs Free Mandarin Class x4 2nd Prize: 20 hrs Free Mandarin Class x2 2nd Prize: 20 hrs Free Mandarin Class x2 1st Prize: 50 hrs Free Mandarin Class x1 1st Prize: 50 hrs Free Mandarin Class x1

22. Welcome High Level Students Linsey: a high school student who just won the second place of Shining Star English Contest in the whole China Linsey: a high school student who just won the second place of Shining Star English Contest in the whole China The Champion of 2012 Business Contest@jiahua The Champion of 2012 Business Contest@jiahua The Champion and the runner- up of 2012 Maderine Mania@jiahua The Champion and the runner- up of 2012 Maderine Mania@jiahua

23. 3rd Prize Open (19:45) The four students will share their stories@Jiahua and show their wonderful language skills! The four students will share their stories@Jiahua and show their wonderful language skills! Then they will choose Then they will choose the lucky audience the lucky audience who win the 3rd prize who win the 3rd prize

24. Entertainments Program

25. Two Teacher Representatives Tyrone – Who can speak both great English and Maderine! Tyrone – Who can speak both great English and Maderine! Gracie - Our excellent Mandarin Teacher! Gracie - Our excellent Mandarin Teacher!

26. 2nd Prize Open (20:15) Tyrone and Gracie will show the biggest features and strength of Jihua ’ s Classes! Tyrone and Gracie will show the biggest features and strength of Jihua ’ s Classes! Then they will choose the 2nd Prize! Then they will choose the 2nd Prize!

27. Entertainment Program Do you want to show your talent? Do you want to show your talent? Singing/Dance/Jokes Singing/Dance/Jokes Show us what you can do and you will get 500 JHD for your show !! Show us what you can do and you will get 500 JHD for your show !!

28. Welcome Professor Tang! Professor Tang is a famous Mandarin expert in Shenzhen University Professor Tang is a famous Mandarin expert in Shenzhen University He is also a good friend of Jiahua School He is also a good friend of Jiahua School

29. 1st Prize Open (20:45) Professor Tang will choose the luckiest audience to win the 1st prize! Professor Tang will choose the luckiest audience to win the 1st prize!

30. Last Part: Sign Now For Great Savings! 20% off just for tonight!! 20% off just for tonight!! Group buy is more cheaper! Group buy is more cheaper! 30 days free Class for you if your friend sigh the deal over 6 months tonight! 30 days free Class for you if your friend sigh the deal over 6 months tonight!

31. Budget List Press Conference Fee500/per media8 Media 4,000 RMB Invitation Flier10,000pcs 3,000 RMB Direct Marketing Fee500 /per day3 days1,500 RMB Catering Fee4000 for Food&Drink1000 for BBQ5,000 RMB Decoration1000 1,000 RMB Gifts1000 100 RMB Total 15,500 RMB

32. The End