1. 5 social media tools to improve your storytelling Mallary Jean Tenore / Managing editor / @MallaryTenore

2. Why use social media? Because that’s where our audience is. Facebook: <800 million users. Twitter: <500 million users. Instagram: <100 million users. Pinterest: <25 million unique visitors. Mallary Tenore, Managing editor

4. Think of publishing as the start of a process of sharing. iStock photo

5. Twitter See potential reach by analyzing links at www.WhoTweetedMe.com

7. Twitter See your most influential Twitter followers on Twianuglate.com.

8. Twitter Give people a behind-the-scenes look at the reporting process. “If I am watching an accident on our chopper feed and it’s hard to look at, I’ll tweet that. If I get starstruck by someone who is in our studio, I’ll let my followers know. … If I’m covering a story, then they’re going to get information on that story, but it’ll be through my eyes and emotions.” ~KIRO-TV traffic anchor Jenni Hogan

9. Twitter Find and capture reaction.

10. Twitter Create lists to organize tweets. – Great example of an active list user:

11. Twitter Each of these lists is filled with relevant Twitter users.

12. Twitter Find local sources by using Twitter’s search function: https://twitter.com/search Find local sources by using the advanced search function.

13. Twitter

15. A good starting point for finding sources, information and ideas. iStock photo

16. Twitter Use Topsy.com to dig up the past.

17. Twitter

18. Build your credibility. If you haven’t verified information, tweet something along the lines of: “X is reporting Y, but we haven’t been able to confirm this information yet.” Or send a couple of tweets saying: “We are working on this story and will tweet updates as soon as we have them. Here’s what we do know.”

19. Facebook Figure out which posts get the most attention: – Posts that include a question or call to action. – Personal analysis. – Post at night and on weekends. – Photos/images. “Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images.” ~Facebook study IStock photo

20. Facebook Create Interest Lists showcasing your staff.

21. Facebook Create a variety of Interest Lists for readers.

22. Facebook Ask for help with stories, find sources.

23. Facebook NPR’s Andy Carvin: Facebook lets us empower those who love us, listen to those who don’t. “We see our fans as a community of smart, funny, Internet- savvy people who love what we do and want to support us. For some people, this support translates into sharing our stories and introducing new people to our content. For others, it’s about helping us with our reporting, including finding sources.” ~Carvin

24. Facebook Turn investigations into collaborative storytelling efforts.

25. Pinterest What works well: – Recipes – Fashion – Weddings – Crafts -- (And news!) “Pin” photos from your site and link the photo to your site’s content. Sync it to your Facebook or Twitter account.

26. Pinterest Respond to what’s popular.

27. Pinterest Post photos that highlight local attractions.

28. Pinterest Showcase high school and college sports.

29. Pinterest Highlight graphics, interactives.

30. Pinterest Highlight photos from contests. Every year, the York Daily Record in Pennsylvania has a Peeps diorama contest. It features the submissions on its Pinterest page.

31. Pinterest Highlight images from local news events.

32. Pinterest “As photos poured in and flooded social media sites, I tried to think of a way that we could gather and present them quickly and with a powerful visual impact. Slideshows, I think, lose some oomph by only displaying one image at a time … It’s got to be a subject I’m really interested in before I’ll click through a slideshow of, say, 40 or 50 photos. Pinterest seemed like a natural solution.” ~Bruce Tomaso, Dallas Morning News online editor

33. Pinterest

34. Highlight mugshots that your audience might not otherwise see.

35. Pinterest Highlight your work.

36. Pinterest “After I signed up for Pinterest, people told me it was a site for cupcakes and wedding bouquets. I didn’t know that beforehand, and I don’t think that kind of reputation needs to stand. Social media is a tool, like many others in our trade; it can be as good and as useful as we force it to be.” ~New York Times reporter C.J. Chivers

37. Instagram Share and find photos using hashtags. Instagram/Beizmindi) During Hurricane #Sandy, Instagram users posted 10 pictures every second.

38. Instagram NBC News used it to highlight photos from a tornado in Texas.

39. Instagram Use Instagram to build a new audience, grow your existing one. From Anthony Quintano, NBC’s community manager

40. Instagram Highlight local happenings. The Fayetteville Flyer in North Carolina frequently posts Instagram photos of people, places and things around town.

41. Instagram Create your own hashtags, then cross- promote them to generate interest.

42. Storify Create stories by pulling together social media elements, adding context.

43. Storify The five types of stories that make for good Storifies: – Social movements – Breaking news – Internet humor, memes – Reaction stories, highlighting conversations – Weather

44. Storify Mother Jones used it during the Occupy Wall Street protests.

45. Storify Mother Jones also used it to capture tweets from the #OccupySesameStreet meme.

46. Storify Use it to collect answers to questions.

47. Storify Use it to show how news spreads.

48. Storify

49. Other social media tools RebelMouse – social media curator Reddit – breaking news curator Tumblr – microblogging site ScribbleLive & Cover it Live – live blogging sites RebelMouse.com

50. Now … go experiment! Social media is all about being open to new ways of telling stories – and experimenting. To reach new readers, listeners and viewers, you need to find them where they are & where they’re consuming news. Increasingly, they’re doing so on social networking sites.

51. Questions? Mallary Jean Tenore Email: mtenore@poynter.orgmtenore@poynter.org Twitter: @MallaryTenore Stories: www.poynter.org/mallary

52. Thank you!