1. Pitching and Winning with the Media: Making Media Relations Part of Your Game Mary-Jane Atwater ©Atwater Communications

2. Copyright AtwaterCommunications2 What We’ll Discuss How the media play ball. Winding up for the pitch: Crafting your message, both print and e-mail. Game-winning tips and strategies. Journalists’ top peeves.

3. Copyright AtwaterCommunications3 The Media Umpire?

4. Copyright AtwaterCommunications4 The Media Business?

5. Copyright AtwaterCommunications5 The Media Team Player?

6. Copyright AtwaterCommunications6 Playing the Game Old Way: Top-Down Push New Way: Bottom-Up Pull Best Way: A Combination

7. Copyright AtwaterCommunications7 Our Job Get our news out to the media. Make sure that information is waiting when and where the media is likely to look for it. Help reporters do their jobs. Think like a reporter!

8. Copyright AtwaterCommunications8 How the Media Play Ball Reporters are online 98% use Internet daily, up from 30% in ‘95. They spend 15 hours a week with e- mail. 92% go online for article research, up from 66% in 1995. 70% engage in dialogues with readers via e-mail or discussion groups.

9. Copyright AtwaterCommunications9 For more on this presentation Contact Mary-Jane Atwater at 703-683- 4213 to see the rest of this presentation or to speak about having Mary-Jane come speak to your staff or colleagues.