2. Sacha Dawes Sr. Product Manager Microsoft MGT201

3. Agenda Pressures on the datacenters of today Understanding where to focus to optimize operations Datacenter Management with System Center Managing IT Energy Consumption to achieve a ‘greener’ datacenter

4. Pressures on the Data Center of Today

5. Microsoft Datacenter IO Research Study of Cost Impact of Utilizing Best Practices Double blind study of 162 customers Size of organization: 1,000 to 300,000 PCs Six “dial-tone” workloads Measured IT labor costs Evaluated impact of best practices for each workload on IT labor savings and reduced downtime against Core IO maturity level

6. What Does the Study Tell us to Focus on? 66 Integration Automated integration with Systems Management Integration with Predictive Maintenance database Integration with Intrusion Detection Average Benefit: $2,200 (Labor per server) Opportunity: Suite integration Infrastructure integration Virtualization Intelligent placement Monitor physical and virtual side-by-side Automated or Guided Resource Optimization Average Benefit: $3,800 (Labor per server) Opportunity Physical and virtual management Automation Automated server deploy Automated patch deployment and testing Automated backup Automated restore Average benefit: $2160 (Labor per server) Opportunity: Configuration management

7. Achieving Successes with System Center Datacenter Management Solutions

8. Datacenter Management Solutions - Capabilities

9. Datacenter Management Solutions - Products

10. Server Consolidation Many datacenters driving to consolidate existing assets Increase ROI per blade/server Growing demand to virtualize systems and workloads Combat an ever-increasing need for space and power Successful consolidation requires good information Need to understand assets, their requirements, and their state to successfully consolidate servers System Center can assist with Gather intelligence on assets in the datacenter Automate the identification and recommendation of candidate systems to convert from physical servers to virtual machines Perform physical-to-virtual and virtual-to-virtual server conversion With Microsoft System Center Virtual Machine Manager, Continental saved more than 2M in server costs, and speeded provisioning from 4 weeks to 2 hours

11. Server Consolidation

12. Virtualization Delivers Operational and Hardware Savings Server Management Suite

13. Deployment of OSs and Applications Server deployment scenarios Deploying and validating system builds has always been challenging and costly. For example: Individuals builds are costly to implement Image-based approach can quickly result in image management chaos Hardware variants, product updates, hotfixes, application compatibility – examples of issues that drive up the cost of deployment System Center provides a rich set of tools for centralized deployment and management across physical and virtual systems Enables deployment of servers from ‘the ground up’, or through provisioning of a virtual guest system template Bare metal deployments use system ‘Collections’ to determine targets of focus Granular control over the deployment steps to be followed Deployment steps ‘advertised’ to collections Supports deployment of physical and virtual applications

14. Update Management Traditionally, datacenters have had challenges in implementing change management Configuration drift can be common Often updates are manual, inconsistent Important to provide snapshot of: Security updates / vulnerability assessment Application update status System Center can help with: Live status of available/ deployed updates Baseline Monitoring Application revision usage Tracking of change management Control of deployment and remediation Enforce scheduled changes to managed systems

15. Datacenter Deployment

16. End to End Monitoring Assuring delivery of IT services in the datacenter is of primary importance Many IT Services now defined through an SLA or OLA Rapid response is expected Complexity and lack of information sharing stresses processes and recovery times System Center helps assure delivery of IT services: Centralized management and troubleshooting Deep, customizable knowledge for rapid incident response Delegated levels of control (role based access) Focus on the service, rather than just the server Simplified ability to implement new monitors, and create new distributed application models Ability to set service level targets against IT services and their components High degrees of automation capability

17. End-to-End Monitoring Solution Service Level ImpactService Level Impact What’s the impact? What does it affect? Where is it happening? What is happening? Root-cause and impact analysis Data Center Heterogeneous EnvironmentData Center Heterogeneous Environment StorageNetworkServerApplication

18. End-to-End Monitoring

19. Integrated End-To-End Management Delivers Results Server Management Suite Enterprise

20. Server Compliance Configuration compliance Businesses demand rapid access to configuration status Issues with availability, security, and performance based in configuration drift Efficiency requires centralized definition and application of configuration baselines Growing interest in model-based approach to configuration management System Center helps to: Reduce “configuration drift” Improve help-desk troubleshooting Identify required and prohibited configurations across end points Centralized configuration reports Automate remediation

21. Model Based Compliance Standards in the Datacenter

22. Server Compliance (cont.) Accountability in the Data Center With significant LOB applications and sensitive data hosted in the datacenter, accountability is a strong requirement Auditors demand that access and audit controls exist and are working Key area often requiring reporting on include user access audit, account lockouts, privilege changes, and more Current approaches can be costly and/or inefficient Log management or SIEM tools do the job, but can be costly. Manual log collection is time-intensive and prone to missed incidents System Center aids with accountability and compliance objectives Gathers and centrally aggregates security and change related events Detailed audit reports permit drill-down to deeper details

23. Accountability in the Datacenter

24. Data Protection and Recovery Today, most organizations have a backup and recovery plan Often integrated as part of a larger Disaster Recovery/Business Continuity plan Reducing the ‘data loss window’ has always remained a key problem While many applications have implemented ‘online’ backup capabilities, often not universal across apps Time between backups varies based on technology capability and volume of data to backup System Center aids data protection and rapid recovery through: Continuous data protection for Windows Server, SQL Server, and Exchange Server environments Rapid and reliable recovery Performance Resource Optimization (PRO) and virtualization management

25. Implementing Data Protection and Recovery with System Center

26. Managing IT Energy Consumption to Achieve a ‘Greener’ Datacenter Energy management is one of the top topics of discussion between larger datacenter managers In some cases, energy demand has outstripped supply While UPS maintain business continuity, they are not the answer to excess capacity management Datacenters are working to improve their power management capabilities through careful planning and software System Center, Microsoft Server 2008 and Microsoft Virtualization can reduce and manage energy consumption

27. Reduce IT Energy Consumption Centralized Control Comprehensive end-to- end system monitoring of health / performance Proactive reporting and management of energy usage Streamlines Group Policy management Resource Optimization Windows Server 2008 10% more efficient Assessment and planning toolkit Virtualization Average CPU utilization < 15% End to end virtualization solutions Multiple virtual servers = power cost of 1 physical server Use what you need when you need it.

28. Green IT Practices at Microsoft First and Best Program Drive feedback to product groups Lab consolidation 429 labs across 82 office buildings 507,000 square feet of space Server virtualization Currently at 25% server virtualization with a goal of 50% 80% of all new servers are virtual Focus areas for future savings Application design best practices Enterprise and application data management 27% less energy (totaling ~$64.5M savings) $100M hardware savings 27% less energy (totaling ~$64.5M savings) $100M hardware savings 25M KWH saved / year WinSvr 2008 power plan = 10-20% power reduction

29. Why Choose Microsoft to Help Improve Your Operational Costs? Physical & Virtual from Single pane of glass In-depth understanding of the Workload From Network to Application Best of Breed Knowledge Ships “In-The-Box” Best for managing Microsoft Integrated set of tools No Deep Virtualization Management Capability Monetize Workload Knowledge Software Professional Services No Physical Management Limited Workload Insight HW/VM Knowledge Only Application is black box

30. SMSE Supports Increased Efficiencies in Data Center Operations System Center Server Management Suite Enterprise (SMSE) Lower labor costs through automated management Increased efficiency through integrated workflows Drive server consolidation through virtualization management Physical and virtual management through a single set of capabilities

31. Summary Practices point to strategy for operational efficiencies Automation of server management Virtualization of workloads Integration of systems management Data center management with system center Configuration management End-to-end monitoring Server compliance Data protection and recovery Improved energy management System center can support your cost reduction effort

33. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online.

34. Track Resources Key Microsoft Sites System Center on Microsoft.com: http://www.microsoft.com/systemcenterhttp://www.microsoft.com/systemcenter System Center on TechNet: http://technet.microsoft.com/systemcenter/http://technet.microsoft.com/systemcenter/ Virtualization on Microsoft.com: http://www.microsoft.com/virtualizationhttp://www.microsoft.com/virtualization Community Resources System Center Team Blog: http://blogs.technet.com/systemcenterhttp://blogs.technet.com/systemcenter System Center Central: http://www.systemcentercentral.comhttp://www.systemcentercentral.com System Center Community: http://www.myITforum.comhttp://www.myITforum.com System Center on TechNet Edge: http://edge.technet.com/systemcenterhttp://edge.technet.com/systemcenter System Center on Twitter: http://twitter.com/system_centerhttp://twitter.com/system_center Virtualization Feed: http://www.virtualizationfeed.comhttp://www.virtualizationfeed.com System Center Influencers Program: Content, connections, and resources for influencers in the System Center Community. For information, contact scnetsup@microsoft.com scnetsup@microsoft.com

35. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide