1. Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

2. Chapter Overview  Planning presentations leads to credibility  Principles of audience analysis Message benefits, learning styles, communicator styles  Preview, view, review  Effective slide presentations  Story line approach © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-2

3. Learning Objectives LO14.1 Describe how planning your presentations leads to credibility. LO14.2 Analyze presentation audiences in terms of message benefits, learning styles, and communicator styles. LO14.3 Organize and gather content for a preview, view, and review. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-3

4. Learning Objectives LO14.4 Develop effective slide presentations. LO14.5 Use the story line approach to presentations. LO14.6 Evaluate your presentations for fairness and effectiveness. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-4

5. Planning the Content of Your Presentation  Analyze your audience to make sure you’re addressing their needs and speaking to them in the way that is most appealing and easy to learn. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-5

6. Planning the Content of Your Presentation  Develop your ideas by identifying the key facts and conclusions related to your topic  Construct your message to focus on the key takeaway concepts and to provide supporting points throughout © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-6

7. Analyze Your Audience  How Will Audience Members Benefit from the Product, Service, or Ideas I Am Proposing?  What Do the Audience Members Already Know about My Product, Service, or Ideas?  What Are My Audience Members’ Chief Concerns? © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-7

8. Analyze Your Audience  Who Are the Key Decision Makers?  What Will Appeal to Your Audience?  What Is the Learning Style of Your Audience? © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-8

9. Who Are the Key Decision Makers?  For internal presentations, think about those individuals who have the most influence and authority to act on your ideas.  For presentations to clients, customers, and prospects, think about who you perceive as the most likely prospects for future business © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-9

10. What Will Appeal to Your Audience?  Oral communications, especially speeches and presentations, are well suited to strong emotional appeal  Your speeches and presentations will also include a set of ideas that you want your audience to appreciate analytically © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-10

11. What Is the Learning Style of Your Audience?  Visual learners learn best from illustrations and simple diagrams to show relationships and key ideas make up about 40 percent of the population © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-11

12. What Is the Learning Style of Your Audience?  Auditory learners like loud, clear voices and believe emotion is best conveyed through voice comprise roughly 40 percent of the population  Kinesthetic learners need to participate to focus their attention on your message and learn best make up about 20 percent of the population © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-12

13. Identify a Few Takeaway Messages  Once you’ve developed two or three key messages, everything in the presentation should lead back to them  Summarize your key takeaway messages at the outset and reemphasize them several times © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-13

14. Structure Your Presentation with a Clear Preview, View, and Review  Typically, your preview occupies roughly 10 to 15 percent of your presentation time  Your view takes up the vast majority (85 to 90 percent) of your time  The review takes up the least time (5 percent). © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-14

15. Provide a Compelling Preview © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-15

16. Types of Effective Attention-Getters © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-16

17. Types of Effective Attention-Getters © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-17

18. Types of Effective Attention-Getters © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-18

19. Creating a Positioning Statement  Positioning statement frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-19

20. Providing an Overview Statement  Ideally, you can state your overview in one to three sentences in simple, conversational language  An overview segments the presentation in terms of three key benefits or takeaway messages © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-20

21. PREP Method  State your position  Provide the reasons  Give an example  Restate your position © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-21

22. The PREP Method © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-22

23. Conclude with an Effective Review  Make sure to have a strong finish  Recap your message in just a few sentences  Provide a call to action © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-23

24. Avoiding Death by PowerPoint © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-24

25. Setting Up Slide Titles to Help You Make a Smooth, Logical Presentation © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-25

26. Design Your Slides for Ease of Processing  Limit the amount of information on any given slide  Use font sizes that all audience members can read easily  Focus on and highlight key information  Use plenty of white space © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-26

27. Design Your Slides for Ease of Processing  Use high-contrast backgrounds and colors  Use compelling images in moderation  Develop simple charts and diagrams  Get professional design help when possible © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-27

28. Prezi Presentations  Practice, practice, practice.  Create a sense of adventure and enthusiasm  Use motion effectively  Integrate video, pictures, graphics, and other images  Make sure your key messages are the emphasis © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-28

29. Applying the Story Line Approach to Your Presentations  The story line allows your listeners to engage on a deeper level emotionally and intellectually  People remember stories more easily than they do abstract information, and they are more likely to act on what they hear via stories. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-29

30. Applying the Story Line Approach to Your Presentations © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-30

31. Are Your Presentations FAIR? © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-31

32. Chapter Takeaways  Planning presentations leads to credibility  Principles of audience analysis Message benefits, learning styles, communicator styles  Preview, view, review  Effective slide presentations  Story line approach © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 14-32