1. Chapter 10 (a deliberate attempt to influence the thought and behavior of others through the use of personal, psychological, and logical appeals)

2. Personal Proof Competence Integrity Goodwill Image Credibility

3. Psychological Proof Attitudes Motives – Physical – Social Specific Motive Appeals – Sex – Security – Approval – Conformity – Success – Creativity

4. Logical Proof Reasoning Argumentation (a premise and conclusion) Deductive Reasoning vs. Inductive Reasoning GENERAL to SPECIFIC 3 step pattern, syllogism Major premise: KKK means trouble Minor premise: Mark is in KKK Conclusion: Mark is a troublemaker SPECIFIC to GENERAL Read Stats that show people with college degrees earn more So if I get a higher education, I too will earn more!

5. Other Forms of Reasoning Reasoning by Comparison (literal- figurative) Reasoning from Cause and Effect Fallacies Unwarranted or hasty generalization Errors in causal induction * post hoc (after this, therefore, because of this) * non sequitur (it does not follow) Begging the Question Ignoring the QuestionFalse AnalogyEither/Or Fallacy Ad Hominem Red Herring Ad Populum

6. Types of Persuasive Speeches Speeches to Convince (American Indians Deserve Respect) Speeches to Actuate Speeches to Reinforce (Robert Kennedy Eulogy)