1. SEARCH ENGINES and the power they have over the information we access

3. Google Options Dan Firger

4. Controlling the internet: different strategies

5. AOL sought to control internet connections. If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content

6. Microsoft tried to control internet browsers (Windows 95/release of Internet Explorer) If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising

7. Google arrived at search as the “killer application” for making $$ online.

8. History of search engines?

9. syndication Yahoo Google Teoma

10. SEOs Search Engine Optimizers EX: PepperjamsearchPepperjamsearch EX: iClimberiClimber EX: Websearch SpecialistsWebsearch Specialists

11. Google: Adwords (sponsored links) + Adsense (contextual links) “Gain Adwords Knowledge. Get Google Recognition. Make more money.”

12. YahooYahoo/Yahoo SearchMarketing “Connecting with customers searching for what you sell.”

13. MSN LiveSearch/AdCenter “Your ideal audience is among the millions. We find them for you.”

14. Google’s market value $157 billion157 billion

16. Google Options

17. Unity cableWiMax

18. Google server farm

19. What exactly is so dangerous about a marketing conglomerate dominating our access to information? Let’s think….

20. Epic 2014