1. Twitter: Who is using it?

2. What is Twitter? Social media site where users “tweet” messages in a maximum of 140 characters Users “follow” other users of interest, and gain “followers” How big is Twitter? 100 million active Twitter users 50% log in every day 40 percent of Twitter users don’t actually tweet; instead, they read news, click links, and follow accounts On a busy day, Twitter sees about 175 million tweets 64 percent of users access Twitter through Twitter.com; 16 percent access it through a mobile app, and 10 percent through a Twitter client such as Hootsuite or TweetDeck 69 percent of Twitter users decide whom to follow via suggestions by friends; 47 percent by searching online; 44 percent by Twitter’s suggested followers; and 31 percent by promotion. Page 2 BCS 4:3 Template 2003 June 2011

3. Top Agriculture industry accounts* Page 3 BCS 4:3 Template 2003 June 2011

4. Top Agriculture industry accounts* Page 4 BCS 4:3 Template 2003 June 2011

5. Top UK Agriculture media accounts* Page 5 BCS 4:3 Template 2003 June 2011

6. Top UK Agriculture media accounts* Page 6 BCS 4:3 Template 2003 June 2011

7. Page 7 BCS 4:3 Template 2003 June 2011 #AgriChatUK – Thursday 8-10pm Weekly web chats Based on successful AgChat model in US Regularly attracts over 100 participants & over 500 tweets Topics debated include: Women in Agriculture, social media use, Badgers, harvest, precision farming & milk crisis

8. Top UK farmer accounts* Page 8 BCS 4:3 Template 2003 June 2011

9. Top UK farmer accounts* Page 9 BCS 4:3 Template 2003 June 2011

10. Page 10 BCS 4:3 Template 2003 June 2011 #Clubhectare # Hashtags used to make content easily searchable For example, use #blackgrass to search for tweets about … Farmers started using #clubhectare as a hashtag to talk to each other Founder even selling Polo shirts, and has a black-grass trials site Other smaller groups started, but seem to have run out of steam

11. Top UK agriculture influencers* Page 11 BCS 4:3 Template 2003 June 2011

12. Top UK agriculture influencers* Page 12 BCS 4:3 Template 2003 June 2011

13. Crop Protection Industry accounts Page 13 BCS 4:3 Template 2003 June 2011

14. Crop Protection Industry accounts Page 14 BCS 4:3 Template 2003 June 2011

15. Page 15 BCS 4:3 Template 2003 June 2011 What next for Bayer CropScience? Social media influence relatively small in agriculture when compare with other influence sources, such as briefings, trials visits, farming press, etc But will continue to grow Important to have presence Valuable vehicle for engagement @DrBlackgrass & #ClubHectare Useful for spreading messaging & influence Reinforces key messaging Potentially hits new targets Need a more defined strategy & commitment Strategy in place for 2013

16. Thank you!