1. Advertising

2. Brainstorm word partnerships with these words: Advertising industry agency executive campaign budget expenditure revenue national ~ local ~ Verb + an advertisement put place take out carry display publish run show

3. Explain these terms: advertising media commercial target audience target market in-store display product demonstration product placement

5. Raising awareness + advertising target audience?

6. Video https://www.youtube.com/watch?v=13- Rqjt5kwg https://www.youtube.com/watch?v=13- Rqjt5kwg What is the tartget audience for this commercial? Try to be very specific.

7. Tasks Read the text on p. 51. Answer the questions on p. 50.

8. Describing graphs Look at the two graphs on p. 51 and describe one of them to your partner. Do not describe the graph in too much detail. Only highlight the main trends/ most important information.

9. Gerunds and infinitives After these verbs you can use... love, like, hate, can’t bear to… OR..-ing I love skating. / I love to skate. enjoy, dislike, mind, can’t stand ONLY …-ing I can’t stand waiting for the bus. would like, would love, would hate, would prefer ONLY to… I would hate to be late for class.

10. HW Read the rules for telling a story on p. 55. Check out the useful phrases (p. 55) Prepare an interesting story you will tell in class!