1. Small Urban and Rural Carpool Initiative ACT Canada Summit 2013 October 28, 2013 The Regional Municipality of Durham Planning and Economic Development Department

2. Photo: Google images, 2013

3. Overview Part 1 – Durham: a case study Part 2 – Developing a program Part 3 – Benefits Part 4 – Integrating the initiative Part 5 – Sharing the knowledge and future opportunities Part 6 – Summary and discussion

4. Map courtesy: David Perkins, DMG Group, The Planning and Economic Development Department, Region of Durham (2013).

5. Part I - Durham: a case study Two data sources Work related trips Monday to Friday Small urban and rural areas Carpooling and vanpooling

6. Part I - Durham: a case study What are the options? Focus on ride sharing (carpooling) Travel patterns identified Convergence points Community centres

7. Part 2 – Developing the program Partnership program Existing infrastructure Key location criteria Began with two municipal partners Groundwork  Informal carpooling  Potential spots  Photograph sites

8. Part 2 – Developing the program Long list pared Agreements Ensure public awareness Challenge  No public facility available  Public sector partner emerged

9. Part 2 – Developing the program Google map showing small urban & rural carpool parking locations in Durham (2013).

10. Part 2 – Developing the program Promotion using technology Existing platform Many others are available Interface matches commuters

11. Part 2 – Developing the program Local advertising campaign Modest budget In-kind promotion is important Local municipal links

12. Part 3 – The benefits Low-cost program Captures other commuters Addresses problem situations No added risks

13. Part 4 – Integrating the initiative Work already underway Addresses areas not currently serviced Doesn’t duplicate other efforts Compliments supply side

14. Part 5 – Sharing the knowledge & future opportunities Share the framework Good knowledge of non-urban commuter travel App to allow real-time matches Ensure multi-modal options Better understanding

15. Part 6 – Summary & discussion Unique population Carpooling was most viable Consider existing facilities Provided a ride-matching tool Highlighted the locations Almost 100% in-kind Communications/marketing Next step: expand communications

16. Small Urban and Rural Carpool Initiative ACT Canada Summit October 28 th, 2013 Sandra McEleney The Regional Municipality of Durham Planning and Economic Development Department sandra.mceleney@durham.ca 1-800-372-1102 ext. 2550