1. www.active-access.eu City of Koprivnica, Budapest, 7 June, 2012.

2. www.active-access.eu Making a strong case for walking in Koprivnica-Croatia

3. www.active-access.eu www.koprivnica.hr Small town in the north-west of Croatia (North-West Croatia) Population: 31800 Known for Podravka factory, food seasoning Vegeta, women’s handball, Carlsberg beer, Belupo pharmaceuticals Higher income than most towns of similar size in the region- resulting in an alarming density of motorized traffic Pursuing the policy of sustainable development since 2001 Becoming the regional champion of cycling, winner of EMW Award in 2007

4. www.active-access.eu Reasons for change Walkable and cyclable city with a long active travel tradition and favourable landscape Health concerns- HEART group initiative ( keep your heart healthy!), diabetes and osteoporosis Crowded city centre Falling number of active children, alarming rate of children obesity Low profile of pedestrians

5. www.active-access.eu Project Active Access Consultations with citizens and experts Designing a network of attractive and user-friendly walking paths Promotion by medical professionals and citizen groups Improving pavement quality and public lighting

6. www.active-access.eu Public participation Walking audits with adults, children and decision-makers

7. www.active-access.eu Health paths- new city landmark

8. www.active-access.eu Sponsorships of Health Paths Local utility company – promotion of the “green market” Tourist authority –promoting the historic centre

9. www.active-access.eu Podravka- company with a HEART

10. www.active-access.eu Walking is IN! 80 km of cycling tracks and walking paths- city regulation requires obligatory construction 4.5 km of Health paths 82% of children travelling to school actively Increase in walking groups membership ( women, couples, mixed groups – NO male individuals!) Walking to work- 10% increase

11. www.active-access.eu Conclusion New concept of high quality of life:a walkable city is an attractive place to live Keeping fit at no extra cost:good for health, good for your personal budget