2. Mission Statement  To provide healthy, organic foods efficiently and conveniently to the busy, health-conscious population.

3. Figure 1. Conceptual sketch of automatic food service system 1 – Billing, ordering, and delivery unit(s) 2 – Food plate(s) 3 - Robotic arm(s) 4 – Oven 5 – Railing or transportation unit(s) 6 – Food ingredients container (refrigeration underneath) 4 3 6 1 22 5

4. Income Statement Year 1 Revenue Sales: $548,000 Gross Profit: $548,000 Operating Expenses: COGS: $140,000 Engineering, R&D: $150,000 Maintenance: $101,000 Labor & Packaging: $385,000 Capital Equipment: $75,000 Other: $27,000 Total Operating Expenses: $877,000 Net Profit / Loss: $-357,000 Year 2 Revenue Sales: $1,369,000 Gross Profit: $1,369,000 Operating Expenses: COGS: $533,000 Maintenance: $12,000 Labor& Packaging: $424,000 Capital Equipment: $90,000 Other: $125,000 Total Operating Expenses: $1,183,000 Net Profit / Loss: $147,000

5. Marketing Plan Quick Healthy Convenient

6. Our Brand Efficiency Well Being Reliability

7. Sales Plan - Where? PHASE ONE: Waiting Area Baggage Claims Near Gates PHASE TWO: Businesses Colleges Hospitals Commercial Centers Small Regional Airports

8. Sales Plan - How? PHASE ONE: Airport Advertisement PHASE TWO: Web Sites and Social Media

9. Talent Management Executive Salary Medical / Dental Coverage

10. Culture Ethical Health Conscious Productive Innovative Fun

11. Operations Plan  Food Service Distributor  Cleaning / Maintenance Crew  Food Selection

12. Food Selection  Food Safety  Food Sourcing  Quality Control / Public Relations  Partnership: World Tomato Society

13. Exit Strategy Acquisition  Sysco  Aramark  United Natural Foods