1. Visual Communication

2. Logo simplification

8. Principles of a visual identity First, a corporate visual identity provides an organisation with visibility and "recognizability". For virtually all profit and non-profit organisations, it is of vital importance that people know that the organization exists and remember its name and core business at the right time.

9. Principles of a visual identity Second, a corporate visual identity symbolizes an organization for external stakeholders, and, hence, contributes to its image and reputation (Schultz, Hatch and Larsen, 2000). Van den Bosch, De Jong and Elving (2005) explored possible relationships between corporate visual identity and reputation, and concluded that corporate visual identity plays a supportive role in corporate reputations.

10. Principles of a visual identity A fourth, internal function of corporate visual identity relates to employees' identification with the organization as a whole and/or the specific departments they work for (depending on the corporate visual strategy in this respect). Identification appears to be crucial for employees, and corporate visual identity probably plays a symbolic role in creating such identification.

11. Elements of a corporate identity Corporate design (logos, uniforms, corporate colours etc.) Corporate communication (advertising, public relations, information, etc.) Corporate behavior (internal values, norms, etc.)

12. WHERE DO WE GO NOW?

13. What do we want to achieve? Visual Identity Not change anything

14. What do we want to achieve? Visual Identity Coherent Modern Expandable Not change anything

15. Concept Final step Agora Budapest? Circulation in the Network Collect visual identity drafts Form brief with them Contact design students

16. THANK YOU!