1. IEEE Wuhan Section Membership Development Strategy & Plan Wei Gong Membership Development Chair Wuhan Section weigong@lmars.whu.edu.cn photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Wuhan Section

7. Wuhan Section Total Members Since Year 2007 Formation Date: 14 February 2007

8. Section / Council Total Members Wuhan Sections Total Members since Year 2007

9. IEEE Wuhan Section Membership 31 December 2011

10. SWOT – Section’s Member Growth Program Strengths Academia: IEEE membership has much higher awareness among academic communities, especially in the fields of computer and communications Weaknesses Industry: the rate of members from industry is obviously lower than the average level, and IEEE membership has low awareness among the industry people, although the name “IEEE” is very famous Opportunities Student Members & Graduate Student Members: there are nearly 1 million college students and graduate students in Wuhan, the potential market is large Industry: the development of high tech industry in Wuhan is strong in recent years, which will bring large potential for member development Threats Loss of existing members: many new members join in IEEE for the purpose of discount in IEEE conferences registration, with the attractiveness of IEEE conferences decreases in recent years, the loss of some members is inevitable

11. Section MD Plan

12. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

13. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members access to IEEE publications access to IEEE standards tutorials attending IEEE events participating in IEEE standards development membership upgrade (to senior member or fellow) forming new chapters discount for members of multiple years discount for members of multiple societies Prospective Members access to IEEE publications access to IEEE standards tutorials attending IEEE events participating in IEEE standards development status of “IEEE Member” discount for the first year membership and society membership discount for journal publication or conference registration Differentiate Audiences – Different Expectations

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Wuhan Section set up and maintain contact info for all the members release news about membership upgrade information update events information through the section website ask for lowest registration price for IEEE members ask for free attendance for IEEE members in the technical sessions post the introduction of the IEEE members who have notable achievements on the section website annual best paper selection Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

15. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Wuhan Section release news about membership upgrade information update events information through the section website promotion in industries & universities invited speech given by IEEE senior members or fellows Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

16. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications set up and maintain contact info 1 release news about membership upgrade information 1 Events update events information through the section website 11 ask for lowest registration price for IEEE members ---- ask for free attendance for IEEE members in the technical sessions ---- promotion in industries & universities 11 Recognition post the introduction of the IEEE members who have notable achievements on the section website 11 annual best paper selection 1 invited speech given by IEEE senior members or fellows 1111

17. Status Update Engagement Venues & Frequency Goals & Progress Communications set up and maintain contact info to strengthen the communications between local IEEE members release news about membership upgrade information to keep the local members informed about latest development of the section Events update events information through the section website to keep the existing and prospective members informed about the section events ask for lowest registration price for IEEE members to provide benefits for the existing members and to attract the prospective members to join in IEEE ask for free attendance for IEEE members in the technical sessions to provide benefits for the existing members and to attract the prospective members to join in IEEE promotion in industries & universities to make more people know about IEEE and to attract the prospective members to join in IEEE Recognition post the introduction of the IEEE members who have notable achievements on the section website to make the members feel proud of being an IEEE member, and to raise the reputation of IEEE members annual best paper selection to strengthen the members’ activeness in the section, and to make the outstanding members feel proud of being an IEEE member invited speech given by IEEE senior members or fellows to raise the reputation of IEEE members and to attract the prospective members

18. Section’s Membership Situation –relatively good in academia, and relatively weak in industry –great potential in students and graduate students –possible loss of existing members due to the recession of conferences Section MD Plan –strengthen the communications between members –hold more events and provide more benefits for members –strengthen the activeness of the section members and raise the reputation for outstanding members In Summary…