1. Mountain Mike’s Marina location Presented By Joshua Kern, Adam Oser and Omar Duran

2. Agenda Situation analysis Survey responses Marketing research Results Conclusion/Recommendation

3. Mountain Mike’s Background One of leading pizza brands Family oriented casual-dining Provide high quality and custom made food using only the freshest & finest ingredients

4. Mountain Mike’s problem Does not have a strong marketing campaign Can not seem to attract college students People do not know its location

5. Research Objective Would Otter bucks increase the likelihood of purchase among CSUMB students

6. How conducted survey’s Surveyed classmates, roommates, friends, and other CSUMB students Surveys are each 34 questions to help determine student’s pizza preferences

7. Survey results

8. Importance of each factor

9. Survey ratings

10. Dining preferences CrosstabTotal Dine - inCarry outDelivery Mountain Mike’s66719 Round Table2169 Pizza Hut0033 Domino’s261119 Total10132750

11. On campus residents - Otter bucks Sum of SquaresdfMean SquareFSig. Increased likeliness of purchase w/ Otter bucks 3.7351 23.832.000 7.36747.157 Total11.10248 On-Campus residents.9991 4.645.036 10.10447.215 Total11.10248

12. Household size / Otter bucks Levene's Test for Equality of Variances t-test for Equality of Means FSig.tdf Increased likeliness of purchase w/ Otter bucks 1006.903.000-4.88247 -6.15829.000 Household size4.157.047-1.10346 -1.14242.869

13. Willingness price of purchase ModelUnstandardized Coefficients Standardized Coefficients tSig. BStd. ErrorBeta (Constant)2.213.262 8.460.000 Household size-.426.191-.315-2.230.031

14. Results ●Mountain Mike’s & Domino’s are favorite ●Mountain Mike’s rated highest quality o Most important factor ●Dining preference ●Otter bucks increase likelihood of purchase ●Willing purchase price / HH size

15. Conclusion / Recommendation ●Mountain Mike should accept Otter Bucks ●Increase popularity with students

16. Thank you