1. The “Triple 3” of Maxxis Wally Chen President The 2010 Outlook January 2010

2. Operating Metrics Management Goals Strategic Objectives For the Betterment of Maxxis Family Maxxis Family

3. Wally Chen’s Triple 3 of strategic directions The center triangle shows the 3 Strategic Objectives of a company (WHAT) The Company W1 W2 W3 The 3 adjoining triangles show the 3 Management Goals to achieve the WHAT (HOW) H1 H2H3 The 3 adjoining triangles show the 3 Operating Metrics to achieve the Management Goals O3O2 O1

4. Truly Global Continuous Innovation Solid Growth MaxxisFamily Wally Chen’s Triple 3 of MAXXIS GlobalGrowthInnovation + + The 3 Strategic Objectives Globality: Competing with everyone from everywhere for everything. Focus: It’s a great challenge to find a fast- growing company, the key point is focus. Product Leader: To lead, not to follow.

5. Truly Global 100% TRUST 100% QUALITY 100% SERVICE Continuous Innovation Solid Growth 100 % Quality The 3 Management Goals Wally Chen’s Triple 3 of MAXXIS 100 % Trust100 % Service MaxxisFamily

6. The 3 Operating Metrics of 100% Quality Goal Wally Chen’s Triple 3 of MAXXIS 100 % Quality 100 % Trust100 % Service Truly Global 100% QUALITY Continuous Innovation Solid Growth Best Product Work Ethics Continuous Improvement MaxxisFamily

7. Work Ethics 1. Integrity 2. Accountability 3. Commitment Wally Chen’s Triple 3 of MAXXIS 100 % Quality 100 % Trust100 % Service Truly Global 100% QUALITY Continuous Innovation Solid Growth Best Product Work Ethics Continuous Improvement MaxxisFamily The 3 Measurements of 3 Operating Metrics of 100% Quality Goal Best Product 1. Highest Standard 2. Cost effective method 3. Job training Continuous Improvement 1. TPS Kaizen 2. New product pipeline 3. New development technology

8. The 3 Operating Metrics of 100% Service Goal Wally Chen’s Triple 3 of MAXXIS 100 % Quality100 % Trust 100 % Service Truly Global Lifetime Benefit Brand Ambassador 100% SERVICE Continuous Innovation Solid Growth Trust-based Selling MaxxisFamily

9. Wally Chen’s Triple 3 of MAXXIS 100 % Quality100 % Trust 100 % Service Truly Global Lifetime Benefit Brand Ambassador 100% SERVICE Continuous Innovation Solid Growth Trust-based Selling MaxxisFamily Brand Ambassador 1. Proud user 2. Word of mouth 3. Happy server The 3 Measurements of 3 Operating Metrics of 100% Service Goal 1.Engage 2.Listen 3.Commit Trust-based Selling Trust Creation Process Lifetime Benefit 1. Channel management 2. Enhancing customer value 3. Exceed expectation

10. Loyal Customer Truly Global 100% TRUST Strategic Partner Honest Employee Continuous Innovation Solid Growth The 3 Operating Metrics of 100% Trust Goal Wally Chen’s Triple 3 of MAXXIS 100 % Quality 100 % Trust 100 % Service MaxxisFamily

11. Loyal Customer Truly Global 100% TRUST Strategic Partner Honest Employee Continuous Innovation Solid Growth Wally Chen’s Triple 3 of MAXXIS 100 % Quality 100 % Trust 100 % Service MaxxisFamily Loyal Customer 1. Maxxis tire only 2. Maxxis family member 3. Generation by generation The 3 Measurements of 3 Operating Metrics of 100% Trust Goal Strategic Partner 1. Co-develop & co-marketing 2. Share resources 3. Long-term win-win Honest Employee 1. Honest 2. Mutual respect & communication 3. Forward-looking

12. The Score Table of Measurement (Ex. Work Ethics) Wally Chen’s Triple 3 of MAXXIS Score Item

13. Best Product Loyal Customer Truly Global 100% TRUST Work Ethics Strategic Partner Honest Employee 100% QUALITY 100% SERVICE Continuous Innovation Solid Growth The Triple 3 Big Picture of MAXXIS Wally Chen’s Triple 3 of MAXXIS 100 % Quality100 % Trust100 % Service ++ Continuous Improvement Lifetime Benefit Brand Ambassador Trust-based Selling MaxxisFamily