1. Team Red A

2. Market In 2006, 3.1 million households bought a crib spending over $800 million For 2008, the birth rate is 14.2 births per 1000 people  4.5 million newborns Sources: KidsTodayOnline http://www.kidstodayonline.com/article/CA6412909.html?q=cribs+%2B+2007http://www.kidstodayonline.com/article/CA6412909.html?q=cribs+%2B+2007 CIA World Factbook https://www.cia.gov/library/publications/the-world-factbook/geos/us.htmlhttps://www.cia.gov/library/publications/the-world-factbook/geos/us.html

3. Current Products Cribs with Drop Side Rail Manual Height Adjustable Cribs/Play Yards Sources: Atlantic Hospitality atlantichospitalityinc.com/.../1785DScrib.jpgatlantichospitalityinc.com/.../1785DScrib.jpg Baby Crib Shop baby-crib-shop-manpela23.blogspot.combaby-crib-shop-manpela23.blogspot.com FEHA Design cgi.ebay.co.uk/Playpen-100x75-height-adjustable-NEW-L07_W0QQitemZ230294950524QQcmdZVi…cgi.ebay.co.uk/Playpen-100x75-height-adjustable-NEW-L07_W0QQitemZ230294950524QQcmdZVi…

4. Customer Needs One single device to serve as a: Crib Play Yard Changing Table Back Saver Crib whose height can be adjusted while the baby is still inside

5. Our Idea Adjustable Height Crib! Technical Requirements: Can lift up to 50 kg. Height range:.75 meters Power requirement: 100 Watts Design Requirements Circular Shape Height: 45 inches (~1 meter) Diameter: 45 inches

6. Design Challenges Raising/Lowering Mechanism Electrical or Mechanical? Ergonomics Issues Safety Compliance JPMA Standards “Pinch Point” Storing the raising/lowering mechanism away from infant