1. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. Social Media and Domestic Trial Recruitment for HVTN 505  Only HIV Vaccine Efficacy Trial Worldwide  2200 MSM and Transgender Women  Social Media/Internet Recruitment accounts for xx% enrolled  www.hopetakesaction.org generates contact forms for 21 sites are generated  Advertisements and postings on dating sites, blogs, social media are key to timely enrollment July 23, 2012

2. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. How People Find Us Dating Sites Craigslist Facebook Transit Newspaper Friends

3. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. Custom Reports on Google How many of these people filled out the contact form? (Google’s numbers differ from what people say)

4. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. Facebook Advertising  In Orlando market, 364 times as many men see the ad when the ad has no MSM targeting. (269,940 vs 740)  Keep gay image to dissuade clicks from straight men

5. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. Ranking: Evaluate Ads This ad received the most clicks This ad performed almost as well as #1 This ad did half as well as #1 123 This ad received the least number of clicks, so we stopped running it 4

6. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. Facebook.com/helpendhiv  Post 1-2 times/day  5700 fans  Rule of thirds  Schedule posts on weekends/holidays  Dedicate staff time with several admins  Multiple links from hopetakesaction.org and thank you message

7. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. HIV Prevention Trials Network (HPTN) HPTN is a worldwide collaborative clinical trials network that develops and tests the safety and efficacy of primarily non-vaccine interventions designed to prevent the acquisition and transmission of HIV. Current studies include:  HPTN 052 (The Serodiscordant Couples Study)  HPTN 065 (TLC-Plus)  HPTN 064 (ISIS)  HPTN 061 (The BROTHERS Study)

8. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. Community Engagement for HIV Prevention Trials Network Facebook/HIVptn and Twitter/HIVptn HPTN also uses advertisements to engage followers, however… Social media sites primarily used to engage HIV advocates, HIV and non-HIV health related organizations and other key individuals in discussions about biomedical prevention research.

9. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. HPTN has a worldwide research agenda, therefore global community engagement is required

10. The HIV Vaccine Trials Network is supported through a cooperative agreement with the National Institute of Allergy and Infectious Diseases. For more information about HPTN’s use of social media or HPTN’s research contact: Georgette King gking@fhi360.org www.hptn.org Also find us on: http://facebook.com/HIVptn www.twitter.com/HIVptn