1. Introduction to Marketing The Basics… Køge February 2013

2. First: Attendance

3. Todays program Introduction to marketing – The thinking behind Marketing Strategy: USP Positioning – 4 P’s AIDA PLC (Product Life Cykle) Buying Behaviour Segmenting

4. What is marketing? The business of moving goods or services from the producer to the consumer

5. What is Marketing? The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently

7. Marketing Strategy Situation alanysis Goals/objectives Strategy Tactics Activities Control

8. Unique Selling Proporsition (USP) Unique Emotional Proporsition (ESP) What is special about your particular product. Where is it different from the others?

9. 4 P’s

10. AIDS(S) Satisfactio n

11. Product Life Cycle (PLC)

12. Buying Behavior

13. Lifestyle Segmentation