3. Product Promotion Strategies Teaser trailer Full trailer Posters Billboards Publicity Changing the films name to appeal to a particular audience

4. Targeting Consumers Who is the target market for a film like this?

5. Legal and ethical issues What are some of the legal and ethical issues associated with the promotion of this film?

6. Evaluating selling techniques One way with which to evaluate how effective your marketing campaign has been is by looking at what you have earned for your labors. The film Casino Royale: Budget: $150,000,000 (estimated) Opening Weekend: $40,833,156 (USA) (19 November 2006) (3434 Screens) Gross: $594,239,066 (Worldwide) (6 May 2007)