1. Intro to Marketing Mr. Bernstein Professional Sports October 6, 2014

2. Intro to Marketing Mr. Bernstein How are Big League Sports marketed? 1.Place: Big Stadiums, Big Cities, TV, Video Stream 2.Price: Tickets, clothing, etc. all premium priced 3.Promotions: Excitement, Stars, Civic Price 4.Product: The team… winning, or … ?? 2

3. Intro to Marketing Mr. Bernstein Professional Sports as a Reflection of Values What values does the NFL work to represent? “Protect the Shield” – brand management Do fans pay to see competition? NFL has parity-based schedules 3

4. Intro to Marketing Mr. Bernstein Professional Sports as a Reflection of Values Popularity of Youth football http://www.youtube.com/watch?v=7D5j0paQYpA http://www.youtube.com/watch?v=l06NGucUe6A Popularity of High School football Attendance, HS football and basketball: 336mm Attendance, College and pro football and basketball combined: 133mm* National Federation of State High School Associations survey, 2011 4

5. Intro to Marketing Mr. Bernstein Other reasons for the popularity of Big Leagues Association with winners Gambling and sports Fantasy Leagues Rivalries 5