1. Homework for ALPS WS#2 Presentation Slides B Group 〈 Team member 〉 Jorge Nikaidoh Kyoko Watanabe Motoshi Kanke Abdelhamid Addi Yosuke Shinoda

2. Scenario Graph Who TEPCO Elephant Design Isana.net Population in those areas house wife kids elder people neat student husband worker living alone LOHAS What Saving energy using application changing behavior Where Tokyo Osaka Nagoya (where there is a possibility of power outage) TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home) (university) When Peak time(10~20) other time summer time winter am/pm after working weekend rainy hot/cold day(35 ℃ ↑) Main function Making people save energy (3%) Why To avoid outage to save charges environment protection to save consumption How By making people think about their use of energy By offering incentives to people to cooperate and commit By charging statements of contract w/ energy supplier By changing life style

3. Saving energy using application changing behavior Scenario graph Making people save energy (3%) WHERE WHAT WHO WHEN Tokyo Osaka Nagoya TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home) TEPCO Elephant Design Isana.net Population in those areas house wife kids elder people neat student husband worker living alone LOHAS Peak time(10~20)other time summer time winter am/pm after workingweekend rainy hot/cold day(35 ℃ ↑)

4. Key Scenario Who: householder What: saving energy / changing behavior Where: house / home When: peak time(10a.m~20p.m) 〈 Key scenario 〉 〈 scenario1 〉 Who: house wife What :saving energy / changing behavior Where: house / home When: peak time 〈 scenario2 〉 Who: semi LOHAS What: save the earth Where: everywhere When: always 〈 scenario3 〉 Who: elder people What: saving energy / changing behavior Where: house / home When: peak time

5. S Companies in charge of incentives House wife (People in house in day time) Elephant Design & Isana.net Japanese government TEPCO $ i S S S S S $ $ $ $ i i i i i i i i S S i $ : cost(money) : service :information Sponsor (TEPCO and Japanese government might be one of the sponsors ） $ $ victims （ People in areas suffering from big damages ） S CVCA Key Stakeholder ⇒ Housewives Contact information ⇒ Harumi

6. WCA Housewives / Elder people/ LOHAS (different segments) Companies in charge of incentives (events, coupons, etc.) Elephant Design Isana.net Japanese Government TEPCO Sponsor (TEPCO and Japanese government might be one of the sponsors People in areas suffering from big damages Advertisement Companies (Dentsu, Hakuhodo) Need energy Want money (taxes) Want support and infrastructure Want service ¥ ¥ Products Support people in need Need products Application Cooperation Informat ion Collaboration and Information Find safe sources of energy Cooperate Good service Avoid outage Advertisement space Advertisement ¥

7. Observe and interview(Housewife) Question Housewife ① Housewife ② Housewife ③ Power Consumption during Peak hours ・ Watching TV(2h) ・ Washing machine ・ Vacuum Cleaner ・ Microwave ・ Vacuum cleaner ・ Watching TV(1h) ・ Washing machine ・ Watching TV(1h) Action to avoid outageTurn off TV,air-conditioner,rice cooker Turn off air- conditioner, TV Turn off TV (Does’t use air- conditioner) Scheduled Blackout ⇒ Action ⇒ inconvenience NoYes ・ None. Stayed home ・ Cold at night ・ Can not cook ・ Hard to take a bath No

8. Observe and interview (Elder) Elder ① Elder ② Elder ③ Power Consumption during Peak hours ・ Watching TV ・ Reading magazine ・ Rarely go out ・ Often going out (ex. hospital) ・ Watching TV ・ Use air-conditioner ・ Watching TV ・ Hanging out with her friends ・ Use air- conditioner For 8 hours everyday Action to avoid outage ・ Turn off everything ・ Reading magazine ・ Don’t save energy ・ Don’t turn off TV, air-conditioner ・ Chatting with her husband ・ Turn on air- conditioner Only when she sleeps Scheduled Blackout ⇒ Action ⇒ inconvenience No Yes ・ Initially,she thought she had no way but being patient ・ Just chatted with her husband ⇒ felt unfair

9. Observe and interview ～ Insight ～ Housewives rarely stay home Elder people who experienced blackout felt unfair During Blackout, they stayed home (it might be because of coldness) ⇒ What about summer? ⇒ They might not do anything. ⇒ They may have mind to protect their home. ⇒ Without energy, no place to go out.