1. WVASFAA 1

2. Surviving Social Media SARAH MUSGRAVE, FINANCIAL AID COUNSELOR, SR. MARSHALL UNIVERSITY WVASFAA 2

3. Resources to Make Using Social Media Convenient THERE ARE SO MANY! WVASFAA 3

4. FSA: Financial Aid Toolkit Intended for counselors and trainers www.financialaidtoolkit.gov One-stop shop for finding FSA resources 4 content areas Learn About Financial Aid Conduct Outreach Get Training Search Financial Aid Tool and Resources WVASFAA 4

5. FSA: Financial Aid Toolkit Search FA Tools and Resources Search options Browse all Filter Types of content Handouts, brochures, etc. Social media content YouTube videos Infographics And more… WVASFAA 5

6. FSA: Social Media on Toolkit Great starting place Conduct Outreach section How to guides Lists of tweets, facebook posts WVASFAA 6

7. FSA: StudentAid.gov Intended for students 5 content areas Prepare for College Types of Aid Who Gets Aid FAFSA: Apply for Aid Repay Your Loans Handy for wording or inspiration WVASFAA 7

8. FSA: Social Media WVASFAA 8 Facebook Twitter YouTube

9. FSA: YouTube Informational, instructional videos Video categories Types of Aid Prepare for College Who Gets Aid FAFSA: Apply for Aid Repay Your Loans Short and sweet Max 3:21 Also on toolkit, studentaid.gov WVASFAA 9

10. FSA: ED Blog Variety of articles about financial aid www.ed.gov/blog Can subscribe to blog Share blogs on social media WVASFAA 10

11. What you can’t do with FSA resources Sell it Change it and say it came from ED Can edit but must “further goals of Department” Use ED logo or branding on your own materials ED is working on a better guidance because of stock photography Information from Fall 2014 FSA conference WVASFAA 11

12. Use FSA Resources Ever Where and Any Way FSA encourages using their resources Don’t need to reinvent the wheel Permission to “steal” content, images, wording Should review notices about usage WVASFAA 12

13. CFWV WVASFAA 13 Facebook Twitter

14. How to use these resources FROM SIMPLE TO COMPLEX, BUT STILL EASY WVASFAA 14

15. Share and Retweet Share posts/retweet Don’t have an office page? Encourage school’s main account to share. Pull sample facebook posts and Tweets from Toolkit Copy and save current posts/tweets and recycle later WVASFAA 15

16. Facebook Examples Share a post from another page Add text to personalize the post or simply share what posted WVASFAA 16

17. Facebook Examples Recycle a previous FSA post Use a web address in your post = instant picture! Use an FSA infographic (or other images) to illustrate your post WVASFAA 17

18. YouTube Share on social media Click on site’s icon Copy link into post Schools main social media account WVASFAA 18

19. “Steal” photos From facebook Click photos Right click then “Save picture as…” Save in an folder earmarked for images Make file name associated with subject of picture Organize by subject EX: Award letter, FAFSA, Loans, etc. WVASFAA 19

20. “Steal” photos From YouTube (screen shot) Pause video Click CTRL + ALT + PrtScn Paste into program such as Photoshop Crop Save WVASFAA 20

21. Personalize photos Great way to communicate personal message How: Pieced image together twice, drew text boxes Microsoft Publisher Used on facebook, university/office web site, digital signage, student portal WVASFAA 21 Original New

22. Personalize photos Slide show in student portal seen upon student log in WVASFAA 22

23. Personalize photos Use existing image to better fit needs Cover part of image with text box How: Draw white text box over “$” Adobe Photoshop WVASFAA 23 New Original

24. Personalize photos How: drew 3 text boxes Microsoft Publisher WVASFAA 24 Original New

25. Personalize photos WVASFAA 25 Original New How: pieced image together twice, drew 3 text boxes Microsoft Publisher How: Clone Stamp Tool, 4 text boxes Photoshop

26. Personalize photos WVASFAA 26 Original New How: Clone Stamp Tool, 4 text boxes Photoshop Easy: Draw text box over clock

27. Managing facebook IT’S NOT AS TIME CONSUMING AS IT SEEM! WVASFAA 27

28. Post Ideas Create a standard list of posts Where to get these post ideas? Aid deadlines Scholarships, state grants, SAP, etc. Institutional deadlines Registration, complete withdrawal, etc. Financial Aid Toolkit FAFSA Completion Campaign Facebook Posts Loan Repayment Campaign Facebook Posts FSA’s social media CFWV social media StudentAid.gov Browse topics and content WVASFAA 28

29. Monitor Daily Log into facebook daily When pull up email in morning Before shut down and leave Look at notification Wall posts Comments Messages Multiple administrators Check FSA facebook page WVASFAA 29

30. Day-to-Day with Outlook 5 tasks with daily themes Monday = Awards (scholarships, FWS, TEACH, etc.) Tuesday = Potluck (SAP deadlines, general reminders, etc. Wednesday = Loans Thursday = FAFSA Friday = random Each task has list of posts to simply copy and paste WVASFAA 30

31. Day-to-Day with Outlook Reminder on task Keep a list of posts in task body List name of a saved picture/infographic Include video/site link Type in date last used post Change start date to next week WVASFAA 31

32. Schedule in Advance Start post. Instead of clicking post, click down arrow and schedule for future day and time Can work days, weeks or months in advance WVASFAA 32

33. Handy tools Pin post to top of wall Keeps an important post as first post viewer sees Can unpin anytime WVASFAA 33

34. Handy tools Isolate specific content within page Messages, Notifications, Posts Insights show data WVASFAA 34

35. Insights Data for 1-week Overview Likes Reach How many likes, comments, shares per day Visits Posts When fans are active Videos People Demographics WVASFAA 35

36. Publishing Tools Isolates various post types and data Great for reviewing scheduled posts WVASFAA 36

37. Take home Facebook is manageable Tons of resources to make social media convenient and easy FSA and CFWV cover Federal and state aid You can use those resources almost anyway you can think of No need to reinvent the wheel Get creative, or don’t Lots of tools to monitor WVASFAA 37

38. WVASFAA 38 Have questions later? E-mail me at musgrave3@marshall.edu.musgrave3@marshall.edu