1. brought to you by 2008 Marketing Trends Predictions Spotting the trends of influencers

2. 2 10 Tech influencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 2 Step 3 2008 TRENDS TrendsSpotting “Influencers Focus Group” note: this categorization is based on our own analysis *

3. 3 What’s In? Blue Is The New Green… Targeting Behavior 1 MARIAN SALZMAN http://news.sky.com/skynews.. What’s Out? Demographics The World is Local Coopt Consumption Blue is the New Green Transparency Outwitting Disease Instant Gratification 2008 TRENDS

4. 4 What’s In? Specialist+Contacts What’s Out? Creating TV ads All Digital Earned Attention 10 Trends in Digital Ads 2 GILES RHYS JONES http://interactivemarketingtre.. TV Directors Creating “experiences” “digital” as USP Buying Attention 2008 TRENDS

5. 5 What’s In? Scalable Emerging Media What’s Out? Struct User Gen Content Games2.0 :Asnyc Games TV 30’’ Spots Unstructured UGC 2008 Consumer Internet Prediction 3 JEREMY LIEW http://lsvp.wordpress.com 2008 TRENDS

6. 6 What’s In? Rise of N-11 What’s Out? Social Networking Handmade The Shape Of Things To Come http://www.guardian.co.uk 4 JAMES HARKIN P2P* Sharing /Lending Rev Migration to China Social Reputation Mgmt 2008 TRENDS

7. 7 What’s In? More Radiohead D2C What’s Out? KINDLE = Web Browser Google into Set Top Box “Daily” –News papers The future promises loss, revenge, surprise.. 5 http://www.businessweek.com/.. JON FINE Yet to Come Cell phone as Media Microsoft Media offerings 2008 TRENDS

8. 8 What’s In? Premium Instant (Kindle) What’s Out? Eco –Icon (Fashion/Design) Experiences Basic 8 Important Consumer Trends for 2008.. 6 http://www.trendwatching.com.. TRENDWATCHING Yet to Come Mobile World Wide Eco –Ugly Products Mobile Access, Products, Network Sell it Yourself Make it Yourself Global World /Crowd Social Media, Android, Open Source 2008 TRENDS

9. 9 What’s In? Customized Virtual World What’s Out? Ad Effectiveness 1-1 Marketing Second Life Online Advertising Continues To Evolve & Mature. 7 http://www.adotas.com/2007.. DILIP DASILVA Clicks Local Ad Platforms Make it Yourself Video :Overlay Ad Semantic Tools = Marketing Tools 2008 TRENDS

10. 10 What’s In? Proving Greenness What’s Out? Out –Of Home Ads Contextual Ads Marketers Should Avoid Over-hyped Opportunities.. 8 http://consumerlab.wordpress.com/ DREW NEISSER Marketing Experiences/Services Mobile +Game +Video + Widget +SN = Mkt Tools 2008 TRENDS

11. 11 What’s In? Mobile Experiences Smart Phone/Cool Phone What’s Out? Users Control Over content & Feature Mobile Web (Android/Kindle) 2008 is the Year of Mobile Media. 9 http://darmano.typepad.com/.. DAVID ARMANO Social Exp on Mobile Website/Widget Web site +Widget + Multiple Device 2008 TRENDS

12. 12 What’s In? Search Moptimization WOMbagging What’s Out? Friendiligience + conv. with customers Social mediation & we-bargaining with customer Official 2008 Web 2.0 Buzzword Forecast 10 http://www.clickz.com/.. PETE BLACKSHAW Recruiting & “owning” the influencers Greenlashing Credibility of invitations New content forms 2008 TRENDS

13. 13 2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd.com 2008 TRENDS

14. 14 2008 TRENDS Discover more trends at: www.trendsspotting.com