1. World Family Network Services and Perspectives Section B Ing. Claudio Re WF Network Supervisor Collevalenza, 09-10-2012

2. Once upon a time there was : Once upon a time there was : The Radio ….

4. Now we have a : “multimedia flower “

6. There are many different ways (platforms) that we can or BETTER that we HAVE to use to reach our Listeners ”

7. What is the correct approach to the problem ?

8. Strategy Strategy  Choose the minimum number of platform that guarantee the best results.  Use for the choice the results of the tests and realiable data from marketing investigations  Use the principle of “Technological Neutrality”  Put the Listener needs at the top of the simulations  Change the number and type of the platforms when the data of marketing investigations change

9. Listening to the Radio in Italy Listening to the Radio in Italy

10. Accordinghly to the EBU study, the radio based on the needs of the listeners will become soon an Hybrid Digital Radio

11. Accordinghly to the EBU principle of “technological neutrality” study,the listener doesn’t care about the standard of the platforms and want that his radio works world wide. This means that in the Hybrid Digital Radio will be possible to receive with many of old and new platforms of the following picture

13. The Hybrid Digital Radio will not change too much his aspect, but will automatically choose the best platform dynamically available. The listener will only listen to the results …

15. The first convergence needed is between Broadcast Media and IT Cloud

16. Strategy Strategy  Choose the minimum number of platform that guarantee the best results.  Use for the choice the results of the tests and realiable data from marketing investigations  Use the principle of “Technological Neutrality”  Put the Listener needs at the top of the simulations  Change the number and type of the platforms when the data of marketing investigations change

18. What’s next … ? What’s next … ?

20. Technological Baby v.1.0 Technological Baby v.1.0

21. Specifications Specifications  Born 2-3 years ago  Will be upgraded every year  Will be one of our listeners in the next 100 years

22. What does it has on his hands ?

24. A puppet and... a KILLER APPLICATION !

25. WHY ?

27. QUESTION

28. How many of this telephones could be use as a terminal for Radio ?

30. Forecast for the future Forecast for the future

31. Fonte : Marco Zamperini, 2011 Forecast in 10 years…

32. PC + 2,7%… …smartphone + 87,2%!

33. Actually what is the situation of “radio listening ? Actually what is the situation of “radio listening ?

34. Listening to the Radio in Italy Listening to the Radio in Italy

35. What can we do for you in terms of services ? What can we do for you in terms of services ?

36. What World Family do for you What World Family do for you  World Family always partecipate to the top meetings and on the study groups on this matters  World Family acquire data worldwide from the marketing and scientifical collectors  World Family make deep study and computer simulation on the technology  World Family make practical tests on the fields to test all the technologies  World Family is always ready to transforms all this into services od spin off of technlogy for you

37. A few examples ( many other in section A ) A few examples ( many other in section A )

38. Data Data

39. Strategies Strategies

40. Tests Tests

41. Spin off Spin off

43. Il triangolo dei desideri