1. Wk06Hr33 Psychographics and Butler
4/25/2017
Plog
Psychocentric
Mid Centric
Allocentric
L Fullerton Ryerson

2. Psychocentric Mid Centric Allocentric
Charter\Mass Incipient Mass\unusual\Offbeat\Elite\Experiential
Organized Mass Tourism\ Individual Mass Tourism\Explorer\Drifter
Recreational\ Diversionary\ Experiential\ Experimental\ Existential
Safety
Belongingness
Self Esteem
Self Actualization

3. Psychocentric Mid Centric Allocentric Environments
Similar to Home Unique Place Attributes
Highly Modified Original Place Attributes
Imitation Authentic Attributes
Front Country Image Back Country Reality

4. Psychocentric Mid Centric Allocentric Impacts

5. Innovators
Early adopters
Early majority
Late majority
Laggards
Technology Enthusiasts
Visionaries
Pragmatists
Conservatives
Skeptics

6. It takes about the same time for a new technology or product to go from zero to 10% adoption (the innovation phase) as it does for it to go from 10% to 90% adoption (growth phase) and as it does from 90% to 100% (maturity phase)

7. Tourism Cycle Butler TIME Stagnation Decline or Rejuvenation
Consolidation
No. of Visitors
Development
Involvement
Exploration
TIME

8. Exploration Stage Small number of tourists - the aesthetics
Irregular visitation patterns -
Attracted by unique natural or cultural features

9. Exploration Stage
No specific facilities - contact with local populations high
Basic impacts are low - low numbers but little control (spatial dispersion)
Link to Allocentrics

10. 2 - Involvement Stage
The number of visitors increase - word of mouth, media awareness
The visitation assumes a more regular pattern - greater numbers linked to time packages and patterns of access (airlines)

11. 2 - Involvement Stage
Individual contact remains high and increases as local populations respond to greater numbers and open facilities

12. 2 - Involvement Stage
The basic market area can be defined (populations that are interested)
Initial advertising campaigns start
Basic tourist season commences - local life begins to adjust to the cycle

13. 2 - Involvement Stage The impacts are low but increasing
Government starts to exert more influence -taxes, regulations
Attraction to Near-Allocentrics and the more daring of the Mid Centrics

14. 3 - Development Stage Very well defined tourist ‘area’
shaped partially by heavy advertising
Local Control begins to decline rapidly
Local services are replaced by well organized, more elaborate external services -

15. 3 - Development Stage
Natural or cultural attractions will be marketed explicitly
supplemented by man-made attractions
To the extent of creating shipwrecks close to accommodation - harbours

16. 3 - Development Stage
Regional or National government control may start - unified policies, tax structures
Number of visitors may exceed the local population
Imported labour (hotels) obvious
Tourism support industry is obvious

17. 3 - Development Stage The presence of Mid Centrics
Organized mass tourists
High return in the system though the Allocentrics are gone

18. 4 - Consolidation Stage
Rate of growth in tourists declines
But

19. 4 - Consolidation Stage
The number of tourists exceed the total population
The economic base shifts to primarily tourism - dependence increases
Broadening of market
1. Spatially - search for greater numbers
2. Temporally - extension of ‘season’

20. Santorini Population of main town – Fira – 2500
Population of island winter 6500
summer
Cruise ship – Millenium – 1950 passengers
Peak times 3 – 4 ships same time
1,600 to 7,800 in Fira

21. Santorini
The capacity to accommodate tourists has been reached or exceeded in many parts of the island, with the result that villages and sites are being or have been destroyed. As a matter of urgency steps should be taken to limit the total numbers of tourists, and to divert the bulk of them away from sensitive areas.

22. 4 - Consolidation Stage
The facilities infrastructure takes on a franchise appearance
Possible negative reactions from local population - their action space is restricted

23. 4 - Consolidation Stage
Development of well-defined recreation business districts (non-local - prices)
A quality hierarchy develops - ‘better’ and ‘worse’ attractions

24. 5- Stagnation Stage
Peak number of visitors is reached - flat or negative growth rates
Carrying capacities for many variables are reached or exceeded - pressure on facilities felt by tourists and locals (wait times)
Well established image of ‘place’ - may work against development - ‘out of fashion’

25. 5- Stagnation Stage Increasing reliance on repeat business
swing to heavy traffic generators

26. 5- Stagnation Stage
The resort image is divorced from it’s original geographic environment (anyplace)
New developments tend to be peripheral to the tourist industry (no growth)
facilities change ownership frequently