1. 4-H Youth Development Program Using Technology to Market Your Fair Project Matthew T. Portillo, PhD. Butte County 4-H Youth Development Program April 16, 2013

2. 4-H Youth Development Program Question: How do I get more buyers for my fair project? Answer: Use technology to increase awareness of your fair project Issue

3. 4-H Youth Development Program Assess Your Assets What are you trying to promote? –Yourself (as related to the project) Skills & abilities –What can you demonstrate? Content –Knowledge of industry and trends

4. 4-H Youth Development Program Assess Your Assets What are your assets? –Sell yourself Self-motivated person Willingness to work hard Use of technology to communicate

5. 4-H Youth Development Program Assess Your Assets Who are your target customers? –Family & friends –Agricultural businesses

6. 4-H Youth Development Program Assess Your Assets Who is being left out? –Non agricultural businesses –Future employers –New contacts

7. 4-H Youth Development Program Market Your Project Sign up for social media –Facebook –Twitter –Google+ –YouTube –LinkedIn Sign up for webpage –Web page –Blogging

8. 4-H Youth Development Program Manage Social Media Post updates Find friends & followers Engage friends & followers Stay current

9. 4-H Youth Development Program Post Updates Content is important –Provide a reason to follow Add friends and followers –Add value to those who follow

10. 4-H Youth Development Program Find Friends and Followers Seek out new audience Use search & keywords

11. 4-H Youth Development Program Engage Friends and Followers Comment on posts immediately Create trust Become a source of information

12. 4-H Youth Development Program Stay Current Get alerts sent to your phone Respond quickly

13. 4-H Youth Development Program Resources How to Use Social Media to Promote Your Small Business http://www.forbes.com/sites/kymmcnicholas/2011/09/19/how-to-use-social- media-to-promote-your-small-business//