1. Communicating the Value of AFP: Member Recruitment & Retention June 13, 2012

2. Agenda & Housekeeping Part 1: Recruiting new members Part 2: Retaining members Part 3: Retaining senior professionals Part 4: Resources from IHQ Q & A/Information Sharing Please place your phone on mute (press *6) until the sharing portion of the call.

3. AFP Membership Growth

4. Database Conversion Outcomes on Membership

5. Effects of declining retention Low retention affects your budget, programming, diversity, volunteer leadership, advocacy efforts and more. Keeping your current members has a greater ROI than seeking new members.

6. Recruiting New Members Set a goal for number of new members Engage members in recruitment Develop a prospect list The personal ask is the most effective

7. Membership Categories

8. Young Professional Category Open to fundraising professionals who are age 30 or under Annual Dues: $75 IHQ: $50 Chapter: $25

9. Open to persons who hold some degree of responsibility for fundraising Annual Dues: $250 + Chapter Dues Professional Category

10. Small Nonprofit Organizational Membership Annual Dues : $150 IHQ: $100 Chapter: $50 Operating Budget less than $1,000,000 2 or less full time FTE fundraisers Individually incorporated Not affiliated with a larger institution supporting it’s operations

11. Retention begins the moment you get a new member! Make them feel welcome *Buddy system *Welcome message *New member orientation

12. Retention begins the moment you get a new member! Help them use their benefits Engage them immediately

13. Financial Benefits of Membership FINANCIAL BENEFITS OF MEMBERSHIP Member’s Savings Through our Chapter Chapter Educational Meetings (10 per year)$ Chapter One Day Conference$ Webinars (2 per year)$ Course Offerings (Fundamentals, CFRE Review, etc.)$ Other (job postings)$ TOTAL$ Member’s Savings Through AFP INTERNATIONAL* International Conference Registration $400 Ready Reference Series (9 Titles) $180 Resource Center Research $ 50 Advancing Philanthropy Subscription $100 HEP Matching Gift screening $ 60 AFP Webinars (per session)$136 AFP Compensation and Benefits Survey$ 95 CFRE Application$160 TOTAL$1181 GRAND TOTAL(Chapter + $1181) * Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars, Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.

14. Engaging Senior Professionals Make them feel valuable *Ask them to share knowledge *Provide special recognition *Provide special discounts

15. Engaging Senior Professionals Remind them to use their benefits Ask them to do something specific *Target a discrete project *Escalate their International involvement

16. Resources Available AFP Printed Marketing Materials and Logos for Chapters: http://www.afpprintq.com/ AFP Chapter Administration Portal for Reports http://www.afpnet.org/audiences/chapters.cfm?navItemNumber=52 5 AFP Online Membership Toolkit: http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNum ber=1693#memchair My AFP Profile: http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navI temNumber=531

22. Open Discussion

23. Contact Information Ann Hale, CFRE Val Lay Director, Chapter Services, Central U.S. vlay@afpnet.org Chapter Services Chapter.services@afpnet.org 800-666-3863

24. Thank you for all you do for AFP!