1. 1 First Nationally Sanctioned Back-to- School Promotion Cause-related marketing at its best

2. America’s Schools Program 2 Support Our Schools this Fall With education as America’s # 1 concern, the America’s Schools back-to-school promotion enables retailers to help raise money for schools and reap the benefits of school-focused cause-related marketing.With education as America’s # 1 concern, the America’s Schools back-to-school promotion enables retailers to help raise money for schools and reap the benefits of school-focused cause-related marketing. School Boards Associations across the country have banded together to create this vehicle to promote school-focused cause-related corporate marketing nationally.School Boards Associations across the country have banded together to create this vehicle to promote school-focused cause-related corporate marketing nationally. This back-to-school promotion offers retailers a NO COST, NO RISK way to link their brands to the cause of supporting America’s schools.This back-to-school promotion offers retailers a NO COST, NO RISK way to link their brands to the cause of supporting America’s schools. The 2003 back-to-school promotion involves:The 2003 back-to-school promotion involves: Shoppers at participating retailers and restaurants being offered the opportunity to give their change to support America’s Schools. Participating retailers leveraging the America’s Schools symbol in their marketing materials in-store and across media as they see fit. Massive PR support and public service announcements.

3. America’s Schools Program 3 Conducted under the governance of the State School Boards Associations across the country.

4. America’s Schools Program 4 Education is America’s # 1 concern A recent Gallup Poll cites education as American’s # 1 concern, over the economy and crime. A recent Cone/Roper study focusing on consumers and cause marketing found… 76% of consumers would more likely switch to a retailer associated with a good cause76% of consumers would more likely switch to a retailer associated with a good cause 76% of consumers would more likely switch to a brand associated with a good cause.76% of consumers would more likely switch to a brand associated with a good cause. 33% of Americans cite “education” as their top cause.33% of Americans cite “education” as their top cause. School budgets are getting decimated in the current round of government budget cuts with many discretionary programs falling by the way-side. The emotional pull of helping school children is overwhelming. This community has shown time and time again that they will support the corporations that support their schools.

5. America’s Schools Program 5 The first nationally sanctioned school promotion The America’s Schools Program™ (ASP) is a cooperative venture between State School Boards Associations from across the country.The America’s Schools Program™ (ASP) is a cooperative venture between State School Boards Associations from across the country. The purpose of the program is to generate additional dollars for school programs by creating new marketing opportunities for companies who support our schools.The purpose of the program is to generate additional dollars for school programs by creating new marketing opportunities for companies who support our schools. The state associations have banded together to use ASP as their exclusive vehicle for designating corporate sponsors to create national access and national promotions with national clout.The state associations have banded together to use ASP as their exclusive vehicle for designating corporate sponsors to create national access and national promotions with national clout.

6. America’s Schools Program 6 No cost. No risk. No fee.No fee. No commission.No commission. No required investment.No required investment. No minimum contribution.No minimum contribution. No required activities.No required activities. No opportunity cost.No opportunity cost. Retailers can participate if they want, when they want, how they want, with whatever resources they want, layering this promotion on top of whatever they’d normally do during the time period. In Store Poster

7. America’s Schools Program 7 How it works Customers are offered the opportunity to give their loose change to support America’s Schools during time of each retail purchase. Participating restaurants leverage the America’s Schools symbol in their marketing materials in-store and across media as they see fit.

8. America’s Schools Program 8 Next steps Back upsBack ups Agree to participateAgree to participate Receive materials and idea packetReceive materials and idea packet Determine how best to leverage programDetermine how best to leverage program Put in place implementation and logistics plan to capture fundsPut in place implementation and logistics plan to capture funds Run promotionRun promotion Reap benefits of goodwill and increased salesReap benefits of goodwill and increased sales Forward funds raisedForward funds raised Bask in public recognitionBask in public recognition Every participating location will receive an official state certificate of merit for their support.Every participating location will receive an official state certificate of merit for their support.

9. America’s Schools Program 9 Contact Contact: Donald Baird Team Member America’s Schools. (800) 345.4025. Ex102 or (714)692.2306