1. 4 innovation for the public

2. What is 4iP? 4iP is an innovation fund to stimulate public service digital media across the UK. In English, that means supporting great ideas for websites, games and mobile services which help people improve their lives.

3. Why C4?

6. Project selection criteria Will it deliver Channel 4’s public purposes? Is it first, does it make trouble or inspire change? Will it meet a user need? Will it scratch an important itch? Is it 100% native to digital networks, with its centre of gravity in participation or collaboration? Can it thrive without ongoing financial support from 4iP? Can it thrive without cross promotion from linear TV? Will it scale well if it attracts a large user base?

7. 4iP’s areas of interest Hidden gems: helping people discover stuff which could change their lives Digital democracy : new ways to let everyone keep an eye on money and power Amplifying voices : new ways to empower those communities media couldn’t previously reach. Wise crowds : connecting people who need to know stuff with people who know it already Tools to make trouble : developing disruptive media tools, then putting them in the hands of people that need them most.

8. 4iP principles Is about this..But not this… networksbroadcast participation / collaborationviewing peopleaudiences openclosed evolvingpre-packaged less is moremore is more catalysingongoing support conversationcouch potato

10. Like What?

11. Help Me Investigate Key themes: amplifying voices, tools to create trouble, rethinking journalism,

12. Patient Opinion Key themes: amplifying voices, discoverability, health & wealth http://flickr.com/photos/robyn-gallagher/1703065142/

13. Mapumental Key themes: tools for trouble, data visualization Region: LONDON Funding prtners: NONE

14. AUDIOBOO Key themes: rethinking journalism, tools to make trouble

15. School of Everything Key themes: tools to create trouble, discoverability

16. Yoosk The leading online platform for the public to question and rate those with power and influence. Key themes: amplifying voices, tools to create trouble, rethinking journalism

17. You Booze You Lose Key themes: mobile games, health & wealth http://www.flickr.com/photos/studiobeeldruis/2352913120/

18. www.4iP.org.uk