1. Organizing Committee Meeting Date: 08/23/2011 Meeting time: 7:00 Eastern Location: web conference with Anymeeting and audio via telephone Recorded: Will be

2. 8.23.11 Agenda Review of Temporary Board Vote on mission Incentive for secretary Include vision/goals/core beliefs? Separate audience/membership? Discuss name

3. Temporary Board Justin Cook Sarah Richards (Secretary) Mike Neustrom Kathy Kimbrough Cindy Jones Lila Avery-Fuson Mary Bergstrom (chairperson)  5 members present  3 meetings in a row missed

4. Proposed Mission To support and promote the United States lavender industry through research, education, networking and marketing. – Include “trade”? – Not as I recall, it’d be beneficial, yes to be broad as possible

5. Incentive for Secretary Suggestions – free year of membership Vote on incentive

6. Include vision/goals/core beliefs? Discussion: We have mission. Do we need to add, define, and vote on vision, goals, or core beliefs?

7. Separate audience/membership? Discussion: Membership benefits are under the bylaws. Should our intended audience/levels of membership be pulled out, defined, and voted on now?

8. Name We need to brainstorm, discuss, and decide on a name that reflects the mission, values, and direction of this organization. Considerations in picking a name are: – does it embody the mission of the organization – what does this name project – is it short, powerful, and descriptive – is it easily remembered – is the acronym memorable – is it easily said – is it available (trademarks, in the state we’ll file which is TBD) – is the website available (.com,.org) – is it easily confused with another organizations name

9. Comments Do we need “growers” in the name? Will we be allowing retailers, crafters, artisans in the group who do not necessarily grow lavender? I personally do not want this to be just a “growers” group. I guess maybe this should be addressed in the mission statement first – as to whether it is a ‘growers’ group or not. As part of the mission I’d certainly like to see promoting the uses and the market for lavender – in which case retailers etc would certainly play a big role. I think it should always return to the issues and support of people who grow lavener, because without their success the rest is moot. Due to the increasing interactions between countries I’m wondering if we should name the organization so that people from Canada and Mexico can be included. If we want to do that, then perhaps a name could be North American Lavender Growers Association (NALGA). This is close to the acronym for The Australian Lavender Growers Association (TALGA) and might create both confusion and a reasonable linkage between the organizations.

10. Name Suggestions ALGA – American Lavender Growers Association LGA – Lavender Growers Association USLG – United States Lavender Growers USLA – United States Lavender Association ALA – American Lavender Association LAUS – Lavender Association of the United States USLGA – United States Lavender Growers Association ALGTA – The American Lavender Growers and Trade Association

11. Next Steps Vote on Name Membership definition? Vision/goals/core belief definition? Bylaw introduction