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SEATTLE TILTH FARM WORKS Pricing Tools.  Seattle Tilth Produce price list  Retail (CSA, Farmers Market)  Wholesale  Feedback  Pricing strategies.

Published byHugh Welch Modified over 9 years ago

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Presentation on theme: "SEATTLE TILTH FARM WORKS Pricing Tools.  Seattle Tilth Produce price list  Retail (CSA, Farmers Market)  Wholesale  Feedback  Pricing strategies."— Presentation transcript:

1 SEATTLE TILTH FARM WORKS Pricing Tools

2  Seattle Tilth Produce price list  Retail (CSA, Farmers Market)  Wholesale  Feedback  Pricing strategies  Markup  Tailoring  Going rate  Cost + profit + values = Price

3 Pricing Tools  Organic Price Index – price information and comparisons : www.newfarm.org/opx/ www.newfarm.org/opx/  Ag Marketing Resource Center – ag standards & info on value-added products: www.agmrc.org www.agmrc.org  USDA Agricultural Marketing Service http://www.ams.usda.gov/ mnreports/fvwretail.pdf

4 Pricing Tools Crop STP Retail Unit STP Retail Price per Unit '13 – CSA, FMRodale Organic OPXRodale OPX Conventional Pack sizeUnitPriceUnit PricePack sizeUnitPriceUnit Price Cucumberlb$2.0020.00lb$26.95$1.3555.00lb$21.00$0.38 Lettucehead$3.0024.00ct$39.95$1.6624.00ct$16.00$0.67 CropAMS OrganicAMS ConventionalCharlie's Pack sizeUnitPriceUnit Price Pack sizeUnitPriceUnit PricePack sizeUnitPriceUnit Price Cucumber36.00ct$28.00$0.7836.00ct$18.00$0.5036.00ct$19.50$0.54 Lettuce 24.00ct$13.00$0.5410.00lb$16.74$1.67 CropOrganically Grown Co.Pacific Coast FruitSeattle Tilth Wholesale '14 Pack sizeUnitPriceUnit PricePack SizeUnitPrice Unit Price Pack SizeUnit Case Price Case Unit Price Unit Price Cucumber20.00lb$47.25$2.3620.00lb$32.70$1.6420.00lb$34.00$1.70$1.80 Lettuce2.00dz$40.75$20.3824.00ct$30.06$1.2524.00ct$35.00$1.46$1.75

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