1. Online Marketing & Donations Some thoughts from KKL Sweden WMC Israel 2015-01-12

2. Going online

3. Topics Social media platform E-mail send out SMS donations Online plan for 2015

4. Social media

5. Social Media Strategy - Facebook

6. Conversion Tracking

7. Facebook posts

9. Value and income from Facebook?

10. Development FB?

11. Facebook Ads

12. Ads on Social media

13. Yearly Donors Amount of active donors / customers: 2014:1754 2013: 1476 20121087 2011: 653

14. Donor/customer Database Total posts in database 2014:8253 2013: 5545 2012:3200 Jewish 2965, Christian 724, unknown 4411

15. How much is a follower worth?

16. Tracking Mailchimp – Tracking all activites as opens, clicks, links, Facebook

19. SMS donations

22. Who is the online donor?

23. Who is online?

24. Posts shown to?

25. Who is active online?

26. Plan 2015 Integrating all systems, mail, post, database and pay – seamless donations Direct debit/ standing orders One-klick donation Own collection page – Invite friends to donate for ex. birthday.

27. Plan 2015 New web-based CRM New web page integration Automatisation Norwegian- Swedish cooperation

28. Vision 2015 In summary: To have a clear strategy and stick to it Post interesting, engaging and meaningful content Online donation and online marketing is developing continuously It has to be connected to the overall marketing strategy - consistency in the brand How to integrate traditional and social marketing and donations