1. VCHS Physician Recruitment Wheat Plains Health Network Recruitment Presentation October 12, 2009

2. Successful Recruitment for CAH’s Successful recruitment begins with building a professional recruitment infrastructure and process that will increase efficiencies and decrease cost. The principles of success apply equally to a 250 bed hospital or a 25 bed hospital. Such systems will consist primarily of the following resources exhibited in various forms: Candidate Management System Dedicated Webpage Marketing Materials Competitive Organizational Philosophy Controlling the Variables Metrics of Success Professional Recruitment Staff Recruiting Firms

3. Candidate Management System Record of Candidates Internal Pipeline Sources Expenses Conversion Ratios Metrics of Success

4. Website 77% Utilization by Residents * Virtual Competition Video & Video Interviewing Physician Testimonials Community Information Recent News * Health Care Advisory Board

5. Marketing Message to Candidates DVD’s Brochure & Print Display Logo & Branding Social Media Mobile

6. Competitive Organizational Philosophy Timeline Staff Structure Pre-site On-site Post-site

7. Controlling the Variables Active Unprofessional Mistakes Inefficient Overall Candidates Image Misrepresentation Process Candidates Opting Out of Recruitment Process Health Care Advisory Board

8. Metrics of Success Physician Candidates Faculty & Staff Candidate Management System Best Practice

9. Professional Recruitment Staff Recruitment Relations Retention Professionalism Legal & Compliance

10. Recruiting Firms Contingency Retained Retainers Marketing Cost Payment Upon Signing Guarantee Local, Regional, National References