1. { reddit William McIntyre

2.  Reddit. (n) A place to trade one’s soul and free time for imaginary Internet points. What is reddit?

3.  Link Aggregator  Discussion forum What is reddit? (really)

4.  Subcommunities within reddit  Can subscribe to many subreddits  Personalized front page assembled from subscribed subreddits /r/subreddits

5.  /r/pics  Interesting pictures  /r/gaming  Video game news and discussion  /r/bestof  Remarkable comments from other subreddits  /r/IAmA  Celebrities or people with interesting lives say “Ask me Anything” /r/examples

6.  Digg (yes, it still exists)  Fark  9gag (dirty thieves)  StumbleUpon  Newsvine  Imgur (benign competitor and default image host for reddit submissions) /r/MajorCompetitors

7.  Advertising  Banners in sidebar  Sponsored links  Donations  Reddit Gold  Merchandising  Reddit Gifts /r/RevenueModel

8.  Reddit came online in 2005.  It was quickly acquired by Condé Nast in 2006.  It was transferred to Condé Nast’s parent company, Advance Publications, in 2011.  Reddit became an independent entity again in 2012.  Advance Publications is still reddit’s largest shareholder /r/CondéNast

9.  A sockpuppet is a false online identity, especially one used to provide false consensus.  In the early days of reddit, the founders ran hundreds of sockpuppet accounts to provide the illusion of an existing community.  It worked. /r/SockPuppets

10. { In a recent AMA, a reddit administrator suggested Arnold Schwarzenegger join their team. Arnold accepted. /r/Arnold

11. { The reddit alien is named Snoo. /r/Snoo

12.  Reddit users hold an annual Secret Santa gift exchange.  Last year, Bill Gates took part in it.  He gave a stuffed animal, a travel book, and a donation to Heifer international in his recipient’s name. /r/SecretSanta

13.  Reddit has subreddits, /r/randomactsofpizza and /r/Random_Acts_Of_Pizza, dedicated to random gifts of pizza.  Redditors post their situations or reasons they or their nominee should receive pizza.  Readers can gift pizza to random people over the Internet. /r/Random_Acts_Of_Pizza