1. Unit 7 – European Destinations
P3 Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors

2. Connector
With the person next to you, discuss why you would want to go on holiday, where and how long for?
What type of visitor would the destination you have spoken about not be suitable for?

3. Big Picture
You will be learning about the aspects of appeal for European destinations.
You will be researching a destination in order to carry out a presentation.

4. Outcomes ALL will understand the aspects of appeal for destinations
MOST will be able to understand the appeal of certain destinations

5. Leisure destinations Beach resort Winter sports resort
Countryside area
City

6. Accessibility Transport options for UK market (air, sea, rail, road)
Journey time
Transfer time

7. Climate
Hours of sunshine
Temperature
Rain/ snow
Seasonal variations

8. Attractions Natural e.g. beach, sea, mountains, forests, lakes
Built e.g. leisure parks, museums, art galleries

9. Cultural Lifestyle characteristics Signature food and drink
Main religion and behavioural considerations for visitors
Cultural events

10. Economic Availability of low-cost travel options
Impact of rate of exchange
Cost of staying in destination
Perceived value for money

11. Types of visitors Solo travellers
Couples e.g. young, empty nesters, retired
Families e.g. with young children, with teenage children
Groups e.g. by age, by event,
by shared interest

12. Where in Europe!?

13. Paris – France!
Working in small groups you are to put together a presentation on the appeal of Paris, a city destination.
You should include maps, videos and music to make your presentation fun!
Don’t forget to save websites that you use.
You will give your presentation to the rest of the class.

14. Destination 2 – Lanzarote, Canary Islands
Lanzarote's warm breezes and dry climate are
perfect for days at the beach. Here you’ll find
the largest aquarium in the Canaries, theme
parks and memorable experiences such as a
camel ride to the Fire Mountains to witness
volcanic action. There’s also the aquapark and
Guinate Tropical Park for amusement.

15. Some resources to help you