1. Nathan Smith Alyssa Cooperson Chris Patterson Tom Barnyock

2. History Milton S. Hershey 1907- Hersheypark was founded Built for workers of Hershey’s Chocolate Factory as a place for recreation and leisure Garden, Baseball diamond, and Ballroom Added Carousel in 1927

3. Facility Information Hershey Entertainment & Resorts Theme Park 65 rides and attractions 3 Show Theaters 9 Water rides 12 Roller Coasters 110 Acres 1 Full Service Restaurant Target Audience Women, age 25-54, with children

4. Facility Information Facility Cost Proprietary Information Facility Capacity No exact number Over 25 million rides given a year- 2011

5. Maintenance Inspect vehicles, track, and water quality Preventative NDT- Non-Destructive Testing Routine Inspect rides daily, weekly, monthly, & yearly Hershey Nursery Sanitation

6. Challenges Small Time Frame Overhaul (Mid- November to March) Training Team Members

7. Concessions In-House J Vending

8. Good Features Risk Management Severe Weather Protocol Loss Prevention Profits- Milton Hershey School School for underprivileged kids ADA Accessible & Program AT&T Cell Phone Tower

9. Good Features Flexibility Shoulder Seasons Wellness Walk Kisses Regatta (CMN) 5K, 10K, Bike Race Math, Science, & Marketing Days Family Oriented Focused on Safety

10. Negative Features Hills EVERYWHERE Tiny Water Park Not enough indoor attractions

11. Going Green Pepsi Dream Machines Recycling Converting to LED lights Light Sensors Recycle water from Water Attractions Variable Lift Drive (VLD)

12. Improving Laura and Alex: Learn more from Guest Feedback Educate people on Theme Park Etiquette Team: Make ride wheelchair accessible More themed areas or branding with Hershey Park Expansion- Confidential

13. Government Regulations Department of Agriculture Rides ASTM (American Society for Testing and Materials) F 24 Department of Health Water quality Third Party Audits Lifeguards and Rides

14. Fun Facts “Ladybug”- Only ride built in house Oldest Ride Carrousel- 41 years old 66 horses Most common injuries: Slip and fall in the midway Running into water structures

15. QUESTIONS?? Sources: Laura Woodburn Director of Ride Operations Alex Zulli Manager of Ride Operations www.hersheypark.com