1. Anything Anywhere Anytime

3. Prague 2013 Learning & Highlights about Social Media & RoA Intelligent Advertising Innovation Gaga Invent & Innovate New Approaches in retailing Employee Value Proposition The Mobile Opportunity

4. Return on Attention From Lilli to Nestle The naked world Do it ourselves Outside the browser The Attention Economy Hyper Distribution

5. Underlying Logic Net Promoter Score The Golden Circle

6. Underlying Logic Net Promoter Score The Golden Circle

7. ZAPPOS ROA Great advertising “Hyperdistribution” Happiness delivered ROI

8. Kicker Customer Enthusiasm is not a Department, it should be embedded in the entire Company

9. Intelligent Advertising Psychology Sociology Special Appeals

10. Neuro Marketing The brain knows more than you think

11. Elements of successful strategy INNOVATION GAGA

13. Elements of successful strategy Emotions Experience Engagement Exclusivity

14. Practical Do’s & Don’ts of Innovation 1.000 Products taken to market Creativity Ideation Innovation

15. Innovation is the Application of Invention Innovation is a process – not an event

16. Retail wiil never be the same The retailing experience & point of view

17. The Retailer Doing it Different The Value of your Customer The Value for your Customer

18. An innovative Approach to Retailing

19. Employee Value Proposition To get sense you / your company have / has to make / offer sense

20. Employee Value Proposition The strength (or weakness) of the employee value proposition is a company’s performance in the war for talent – how good are they at attracting and retaining talent.

21. Freedom Exciting Tasks Work-Life-BalanceGrowth/Development ValuesCulture Strong Results Exciting Challenges Affiliation Career Progress Indirect Financial Direct Financial Integrity Focus on People Mentoring/Coaching Respected Boss Leaders Rewards Company Job Employee Value Proposition Source: Stewart Black, INSEAD

22. A Question of Perspective Loyalty Personal Engagement Value Content It’s how you look at it

23. Mobile World The mobile opportunity is ready to be grasped now, and it's all about closing the gaps between what pets/pet owners/pet suppliers have, and what they need.

24. The Core Take Away Attention Content Transparency Authenticity

25. The Core Take Away It’s the Why! Not the How or What!

26. The Core Take Away RoA RoI

27. Thank’s See You