1. Seminar “Napredni marketinški standard“ i “Standard investicijskog okruženja, 22.-24. rujna 2010. OUTREACH – Marketing Abroad to Potential Investors Matt Connolly

2. Some Principles What Investors Want Branding Croatia as an Investment Location

3. Some Principles Research target investors The purpose is to secure a visit to Croatia, where you will have more time Explain who everyone is and why they are there Brevity, all on 10/15 power points (know precise answers!) Focus on why the Investor should be interested Clear Message and Unique Selling Proposition, why Croatia and the County Speak to the Slides, tell a story Follow Up, keep a foot in the door

4. What Investors Want World Bank Reports say the key points are:  Human Infrastructure: People, skills,availability, cost, Universities, Polytechnics, training  Physical Infrastructure: roads, telecoms, airports, sites  Support: What will the local and national authorities do to help, this is the 4 th standard Focus on these points, tell the investor how you meet his needs Focus on his business and the opportunity for him Appoint a person as Project Manager for each investment

5. Zernike Looking at Croatia HVA capability Talking to Research Institutes, Universities, High tech companies, finance Promising outlook in  Green Technology  Life Sciences  Healthcare  High Tech  Tourism But, the world doesn’t know

6. Zernike Develop integrated strategy involving all stakeholders Focus investment and marketing on areas of potential Proactive overseas marketing to attract FDI in these sectors Brand Croatia internationally as a location for HVA investment, coordinate with tourism, quality of life