1. ID 304 01 Media IV Fall 2012 Introduction

2. Course Description Advanced communication skills are developed through three-dimensional presentations employing diverse methods of perspective drawing. Various rendering techniques and media are explored at an advanced level with an emphasis placed on color theory and spatial exploration.

3. Course Objectives Develop competency in conceptual evaluation and problem solving through sketching. Develop competency with three dimensional drawing composition using black and white rendering techniques, including line-work, pattern, chiaroscuro, reflection and shadow Develop competency with three dimensional drawing composition using color and material rendering techniques Develop judgment in choice of strategies layout, production, printing and mounting of presentation renderings

4. 4 projects Drawing de-composition Compositing Photo-realistic rendering Animated presentation

5. If the drawing is good, is the design good?

6. Why do we draw? To explore our designs –Expand from concept diagrams –Test layouts abstractly –Test ideas for proportion, color, materials To communicate our designs –To other designers –To consultants –To our clients –To contractors

7. What makes a drawing good? Appropriate for the role of the drawing (concept exploration vs. construction detail analysis) Suited for point in the design process (earlier is usually less precise) Comprehensible to your audience (lay person vs. design professional)

8. concept sketches

10. La Maison Unique, NY - Shop

11. Frank Gehry – Disney Concert Hall, Los Angeles, CA

17. What makes a design good? Fits site well? Fits program well? Nice spaces? Nice materials? What is “nice”? Who makes this judgment?

18. Xel-Ha – a spa in Tokyo

19. Zaha Hadid sketches

25. Building analysis diagrams Usually small and very simplified Standard views: plan, elevation, axonometric Meant to study one aspect of a project –Geometric composition –Program distribution –Circulation –HVAC distribution –Daylight penetration

28. From Clark, Pause: Precedents in Architecture

37. Hand drawn presentation drawings Pros: –Immediate – no special equipment –Very effective at showing materials –More familiar medium to older clients –More familiar medium to older coworkers Cons: –Generally slower to produce –Difficult to scale –Difficult to distribute without loss of distinctive characteristics –Irreplaceable original –Hard to include in work typical flow

42. electronic sketching

51. presentation graphics

55. Photo-realistic Rendering Pros: –Very precise and effective representation of a project –To scale –Highly accurate materials, colors, and lighting possible –Easy to scale and distribute Cons –Very slow process –Very dependent on powerful specialized equipment and advanced skills –Can still appear cold

60. http://www.simplystrata.com/AhmadJohari.html

61. vignettes

62. http://www.3d-visualization.net/

66. Animated presentations and other eye-poppers Animations Advertisements Web pages Google Earth integration Museums

67. Virtual reality tour

68. composite drawings

73. the first project: analysis board

79. homework read Ch.4: Complex Studies with Photoshop Elements find a project you like and scan –must have at least ONE good perspective and a plan –frilly designs are a little harder –Internet-based images must be at least 1000 pixels wide

80. homework Find a project you’re interested in Scan ONE perspective view and one plan Internet-based images must be at least 1000 pixels wide

82. Consider size of image – 1200 is max, 600 fine for a 4x4 image Click for a quick scan, to find borders of image Check to remove “artifacts” – usually looks better Click here for file type and compression options

83. File type and compression

84. Preview window Click to find borders of image Drag cropping perimeter