1. KOH3361 INTERCULTURAL COMMUNICATION 1 ST Meeting Dr. Moniza Waheed

2. Class assessments Assignment 1: 30% Assignment 2: 30% Final Exam : 40%

3. Preview History and Development of Intercultural Communication Taxonomy of Intercultural Communication Basic Concepts in Intercultural Communication

4. History and Development As a field of study started in the 1950s WW2 saw the collapse of the world economy (except USA) USA took the initiative to build the world economy (had own agenda) Started the Peace Corp. USA build a program to study other cultures & trained Peace Corp members

5. Why study Intercultural Comm.? Politics Economics https://www.youtube.com/watch?v=GOHvMz7dl2A Social

6. Taxonomy

7. Taxonomy-Intercultural Comm.

8. Sarbaugh’s 1998 Taxonomy 2 assumptions: 1)Individuals from the same culture has a lot of similarities (homogeneity) 2)Uncertainty and uncomfortableness occurs in intercultural communication

9. Sarbaugh’s 1998 Taxonomy (cont.) Elements in intercultural communication 1)World view 2)Norms 3)Coding system 4)Perception towards the motivation of relationship Ahmad/Wong  Ahmad/Sukarno  Ahmad/Martin Malay/Chinese Malaysian  Malay/Indonesian  Malay/Italian Homogenous  Heterogenous

10. Basic Concepts Understanding own culture Understanding the culture of others In-group / out-group Stereotypes & prejudice Uncertainty https://www.youtube.com/watch?v=WGOYei2v UpY

11. Recap History and Development of Intercultural Communication Taxonomy of Intercultural Communication Basic Concepts in Intercultural Communication

12. Questions? monizawaheed.upm@gmail.com 03-8946 8050