1. Yash Bhatnagar and Sameer Srivastava

2.  Buy: Limit at market price  Sell: Stop at $8.50, Limit at $13.50

3.  Blue Square-Israel Ltd. (Blue Square) operates in three segments: ◦ Supermarkets segment – food retailer in the State of Israel (207 super markets) ◦ Non-Food segment - Sells Non-Food items both in its supermarkets and in retail outlets (268 outlets) ◦ Real Estate segment - owns, leases and develops yield-generating commercial properties.

4.  Current Price: $9.85  P/E Ratio:25.26  Beta:1.06  Dividend/ Yield:$3.41(37.82%)  EPS:$0.39  52-Week Low:$8.00  52-Week High: $15.39  Market Cap: $439 M  Institutional Ownership:0% Taken from http://www.google.com/finance?q=NYSE:BSI as of 03/09/11http://www.google.com/finance?q=NYSE:BSI

5.  Company reported annual 2009 earnings of 0.47 per share on 03/15/2010  Company reported 3rd quarter 2010 earnings of 0.01 per share on 11/24/2010

6. ◦ Known as the “Walmart of Israel” ◦ Has a dividend of 35.16% ◦ Current price at lower end of 52 week range. ◦ The company has averaged a stellar 62% average annual growth rate in net income. ◦ The stock deliver a 5 year average annual growth rate of around 10%. ◦ Strong long term stock characteristics ◦ Global supermarkets such as Walmart have not targeted region.

7.  The Company competes with Toys R Us, Office Depot, Home Center, Ace Hardware, Golf & Co. Ltd. and Kitan Textile Industries Ltd.  Has strongest market hold in the holdings and supermarket industry compared to competition.

8.  Provides materials to the middle class  Invests in local companies and groups  Executive team has ties to nonprofit sector  Own companies that aid the lower middle class, such as Dr. Baby and All for a Dollar.

9. BSI: 1. http://www.bsi.co.il/en/index.asp http://www.bsi.co.il/en/index.asp 2. http://www.google.com/finance?q=NYSE:BSI http://www.google.com/finance?q=NYSE:BSI 3. http://www.reuters.com/finance/stocks/companyProfile?symbol=BSI http://www.reuters.com/finance/stocks/companyProfile?symbol=BSI 4. http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=BSI:IT http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=BSI:IT