2. 2 HOW BIG AN IMPACT? 2 …and growing (2013 Worldwide) USD 117 bn

3. 33 EQUIVALENT TO... 2x Uruguay Ecuador ½ Peru Panama, Nicaragua, Costa Rica & Honduras

4. 44 SOME EXAMPLES  U.S.:10 m paxUSD 44 bn  Spain:8% of tourists11% of revenue  Brazil:600 th paxUSD 500 m

5. 55 SOURCES OF ECONOMIC DEVELOPMENT  Direct expenditures by passengers  Direct expenditures by crew  Direct expenditures by cruise lines  Indirect effects  Repeat visits

6. 66 HOW TO IMPROVE?  Itineraries, not ports  Desirable destinations  Realistic focus  Infrastructure

7. 77 HOW TO IMPROVE? (cont’d)  Excellent service  Attention to costs  Business environment  Common effort

8. Thank you!