1. Research September 03

2. Methodology A survey covering a wide range of subject areas including areas of editorial interest, profile of respondents and cross- media readership were asked in a survey emailed to recipients of the OECD newsletter. The following is a summary of the responses. The research was carried out in Aug/Sept 03 with 300E as an incentive to reply. 423 responses were received.

3. 1. How did you first hear about OECD Observer website or magazine? (tick one only) Source : OECD Research 2003

4. 2. Why do you read OECD Observer (magazine or website)? (tick all that apply) Source : OECD Research 2003

5. 3. What kind of information do you most often look for in OECD Observer? (mag or website) (tick all that apply) Source : OECD Research 2003

6. 4. How do you find the article themes? Source : OECD Research 2003

7. 5. Which of the following would you like to see more of? (tick all that apply) Source : OECD Research 2003

8. 6. Do you receive a copy of OECD Observer magazine? (tick one only) Source : OECD Research 2003

9. 7. How long have you been receiving/reading the magazine? (tick one only) Source : OECD Research 2003 [net answers]

10. 8. How many other people read your copy of OECD Observer? (tick one only) Source : OECD Research 2003 [net answers] Readers per copy = 3

11. 9. How long on average do you spend reading a single issue of OECD Observer? (tick one only) Source : OECD Research 2003 [net answers]

12. 10. If you do pass on your copy to somebody else, is this person working in… Source : OECD Research 2003 [net answers]

13. 11. Please rate the sections of the magazine you read, from 1 to 5 (where 5 is excellent) Source : OECD Research 2003 [net answers]

14. 11. Please rate the sections of the magazine you read, from 1 to 5 (where 5 is excellent) (..analysis of 4 and 5 answers) Source : OECD Research 2003 [net answers]

15. 12. What other publications do you read for the purposes of work? ( Open-ended top mentioned media) Source : OECD Research 2003 No’s respondents

16. 13. What is your job title? (Open-Ended) Source: OECD Research 2003

17. 14. Do you work for ? Source: OECD Research 2003

18. 15. How old are you? Source: OECD Research 2003 Average age 42

19. 16. What level of responsibility do you have (if any) for making buying decisions for products / services? Source: OECD Research 2003

20. 17. If you have any involvement in the buying of products/ services, what is your company’s approximate budget? Source: OECD Research 2003 E3.3m average

21. Selection of further comments about OECD Observer (magazine or website) Useful and relevant. Strength to strength and all that! All the best, Lorcan. Keep up the good work! OECD Reports and Guides on dangerous chemical substances are excellent, I would like to have more publications to download free from the OECD website. I enjoy the observer’s view of social and economic issues. Its not often that you find broad, statistically solid and lively coverage of socio-economic issues. Source: OECD Research 2003

22. Thank you for the marvellous work that you are doing. I would welcome emphasis on the diary of forthcoming OECD and the most important international events. Source: OECD Research 2003